In the era of ecommerce, we wanted to align the old with new.
An authentic, old school design process practice with a modern high tech global exposure is the thought we started it all with. In a time zone, where everything is iterated as per global trends, we wanted to encourage no knock off design practices. We wanted to follow a design process that can create not only the best of the designs with the use of authentic high quality materials but also encourage revival of medieval global crafts.