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Dr.P.Kameswara Rao is an MBA.,PhD with 25 years of accomplished experience of which 21 years in MBA Teaching and 4 years in Industry. Presently he is working as a Professor in Marketing Management, AL BAHA UNIVERSITY,AL BAHA, Saudi Arabia in the Ministry of Higher Education. He has varied experience in multi-cultural environments and a good team player and researcher. He has 11 years of academic administration out of his total experience. He has completed two funded research projects successfully and published thirty research papers in international and national journals. He also published three text books on ‘International Marketing Research’, Managerial Effectiveness and ...
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