As a UX Designer, my goal is to discover creative solutions to support business鈥檚 KPI, by solving user problems, and persuade specific behavior.
Throughout 16 years of Digital Design experience, I grew knacks for Human Centered Design, Behaviorism, and making sense of Data Analytics. My approach involves mapping end to end Customer Experience (CX) using tools like Service Blueprint, Design Thinking, User Research, Insight discovery, Persona creation, Journey mapping, Product design, Rapid prototyping, and Usability Testing.
High exposure to Agile Development methodologies like Scrumban, with working experience under more waterfall-like framework like Rational Unified Process. Currently...
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