I get most excited when brands stop talking and start doing. Brands in India require a new generation of thinking, ideas, storytelling, design, interaction, digital products and utility-driven services to keep their promise to play a meaningful, indispensable role in the lives of their customers.
I co-founded twentythree with a brief to focus on the creative leadership of clients and to help build twentythree the market leader in creative excellence, design, talent, brand profile and positioning.
Prior to starting twentythree, I spent 4 years in the digital advertising industry growing the business and working with more than 30 world鈥檚 top brands including Pepsi India, Nikon, Jack & Jon.
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