Harlem Book Fair - Social Media Beyond Facebook and Twitter - Workshop IV
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We discuss ways authors and small to midsize businesses can build brand recognition and generate new business by utilizing social media platforms in addition to Facebook and Twitter. Discussion covers LinkedIn is the worlds largest professional network with over 65 million members. MySpace one of the pioneers of social networking is will be covered as well as several other important platforms including: YouTube, Digg, Flicker, Foursquare and others. Areas of discussion: How to optimize and raise the visibility of your LinkedIn profile; a description of the different types of social media platforms; understanding the Pros and Cons of various social media platforms; researching to customize your social media conversation.
Harlem Book Fair - Social Media Beyond Facebook and Twitter - Workshop IV
- 1. Social Media Beyond Facebook and Twitter (Workshop IV)Publishing YOU-niversity
- 2. BloggingA platform where an individual posts personal information, commentary, often including as graphics, video & audio Popular platforms: Wordpress, Blogger, TypepadOne of the easiest ways to establish web presenceCan be used to drive traffic to existing website and social media platforms
- 3. Common Feature of Social NetworksUser ProfileCommunity of users with shared interestFacilitates communication to other users in networkProvide ancillary services directly and via 3rd partiesPush to & Pull content (share) from other networksParticipation is incentivizedContribute quality posts and responses demonstrating thought leadership and open dialog, not a monologue.Be personal and personable.
- 4. LinkedIn70 million users, launched May 2003 Profile summarizes your professional expertise and accomplishmentsHelps journalists & other professionals to find expertsQ&A section enables questions to be presented to the network. Responses from a wide range of people.Join as many of the "right groups as possible (50 max)Connect withquality people in related group.LinkedIn Business costs $24.95/month
- 5. MySpaceMySpace is an online community that lets you meet your friends' friendsFounded in 2003, once the most popular social networkPopular among musicians, skews youngerMore control over your profile page
- 6. Other Recommended Social Networksyoutube.com (videos)slideshare.net(slide shows)flickr.com (Photography)foursquare.com (Geotagging)digg.com (Content Sharing)Shelfari.com (network for book lovers)blackplanet.com (Black affinity network)