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karaward

Kara Ward

Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Digital Transformation | Digital Marketing | Digital Strategy
Industry
Technology / Software / Internet
About
I am a senior digital strategist and marketer, with a 25 year career that pre-dates the web. I ran Australia's first commercial online research. And have launched significant digital brands in the domestic market, including Telstra Big Pond and eTrade. Most recently, I've held high profile, senior digital marketing and transformation roles at Macquarie Bank, Westpac, Merrill Lynch, IAG, and the Digital Transformation Office (DTO). I've also freelanced, and worked for agencies and start-ups. I create digital strategy and capability. And deliver marketing and engagement programs that make a difference to the organisation, staff, partners, and clients. My competencies span digital strat...
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