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Mapping digital media

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Karen Acosta Lozano
Karen Acosta Lozano

The document summarizes key aspects of digital media in Colombia. It finds that while internet use is growing, especially in urban areas, penetration remains low overall. Traditional media like television and newspapers remain the most widely consumed. The transition to digital television is an opportunity to strengthen public broadcasters. The regulatory framework for digital media is still being defined.

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Daniela Zora Cardona Karen Acosta Lozano Econom¨ªa y Empresa Comunicativa Facultad Comunicaci¨®n social. FUNLAM MAPPING DIGITAL MEDIA- COLOMBIA
MAPPING DIGITAL MEDIA : COLOMBIA EXECUTIVE SUMMARY Regarding the news o? er, many traditional outlets now have online versions, while some new onlineonly outlets have been born in recent years and gained recognition as news providers. Regarding media consumption, internet use, although low in rural areas, is increasing very fast in urban areas and higher socioeconomic groups.
? Public media have been strengthened in recent years and public service provision is considered an important issue in Colombia. h e transition to digital terrestrial television (DTT) is seen as both a challenge and an opportunity to public media. ? But it is also a moment of opportunity to review and rethink the duties and obligations of public television in light of the educational and cultural value of public media.
? Digitization has de?nitely a?ected journalists¡¯ work. On the one hand, it has increased the ways of accessing sources and information, and has given the audience a more active role in information production and circulation. ? the policy and regulatory framework for digital media is still being defined, the media regulatory framework itself is functional.
Social indicators ? Population (number of inhabitants): 43.56 million (2009) Number of households: 11.85 million (2009). ? (figure 1) Rural¨Curban breakdown (% of total population), 2005 - Urban, 74 - Rural, 26. ? (figure 2)Ethnic composition (% of total population), estimated 2011 Ameridian , 1 - Mixed Black¨CAmerindian, 3- black,4 ¨C mulatto, 14 ¨C white, 20 - mestizo, 58 . ? (figure 3) Religious composition (% of total population), estimated 2011 ¨C other 10 ¨C roman catholic, 90.
Linguistic composition ? Spanish is the o?cial language of Colombia. However, 62 indigenous languages and two Creole languages are also recognized by the Political Constitution as o?cial in the territories where they are spoken.
Economic indicators
Media Consumption: The Digital Factor Digital Take-up Equipment According to the National Statistics Department. 2009 internet rural areas 0.8 percent urban areas 16.2 percent of households. PC : 2 % rural households, in comparison with 25.7 percent of urban households.
Households owning equipment, 2005¨C2011
Platforms ? the number of payTV: 842,000 subscribers in 2000 to 3.7 million in 2011. 2009: rural areas (dowm) 338,910 subscribers (11.2 percent of total households) . ? Social strafiti : where 5 and 6 represent the upper , free-to-air TV has a penetration of 67.7 percent in level one and 8.4 percent in level six, while pay-TV has 21.7 percent penetration in level one and 91.6 percent in level 6.
the television system the television system in Colombia has a total of 764 operators divided . Pay-TV is divided into 54 cable subscription-based operators, two satellite subscriptionbased operators, and 647 community operators.
Platform for the main TV reception and digital take-up in Colombia, 2005¨C2010
Media Preferences Main Shifts in News Consumption ? 2005: increase in internet use by 21 percentage . ? 2010: internet consumption reached fourth place for the ?rst time, displacing the printed press. ? Television is still by far the most popular medium in the country in terms of consumption.
Media consumption (% of the population), 2005¨C2010
? They most visited Colombian website is Eltiempo.com, belonging to the largest. ? News Providers Leading Sources of News : newspapers, televison, newspapers and radio. ? Relevant newspapers: El Tiempo Q¡¯hubo El colombiano ADN El espacio El espectador
Magazine 2009¨C2010 Tv novelas Cromos Soho Vanidades Coomeva Revista semana Caras National geographic spanish 15 minutos Tu
Most visited news websites 1 ElTiempo.com 4,500,000 2 CanalRCNmsn.com 2,400,000 3 ElEspectador.com 2,200,000 4 CaracolTV.com 1,500,000 5 Semana.com 1,200,000 6 ElColombiano.com 1,100,000 7 Caracol.com.co 1,000,000 8 ElPais.com.co 840,000 9 ElHeraldo.co 680,000 10 Vanguardia.com 570,000
Radio ? 1 Caracol ? 2 RCN ? 3 Olimpica ? Stations radio: Caracol radio basica, la mega, oxigeno AM /FM , ol¨ªmpica est¨¦reo, Tropicana, los 40 principales, radio 1, W radio, RCN radio b¨¢sica y rumba est¨¦reo.
Television ?RCN ?Caracol ?City tv ?Canal Uno ?Se?al colombia ?Teleantioquia ?Canal capital ?Telecaribe ?Telepacifico

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Mapping digital media

  • 1. Daniela Zora Cardona Karen Acosta Lozano Econom¨ªa y Empresa Comunicativa Facultad Comunicaci¨®n social. FUNLAM MAPPING DIGITAL MEDIA- COLOMBIA
  • 2. MAPPING DIGITAL MEDIA : COLOMBIA EXECUTIVE SUMMARY Regarding the news o? er, many traditional outlets now have online versions, while some new onlineonly outlets have been born in recent years and gained recognition as news providers. Regarding media consumption, internet use, although low in rural areas, is increasing very fast in urban areas and higher socioeconomic groups.
  • 3. ? Public media have been strengthened in recent years and public service provision is considered an important issue in Colombia. h e transition to digital terrestrial television (DTT) is seen as both a challenge and an opportunity to public media. ? But it is also a moment of opportunity to review and rethink the duties and obligations of public television in light of the educational and cultural value of public media.
  • 4. ? Digitization has de?nitely a?ected journalists¡¯ work. On the one hand, it has increased the ways of accessing sources and information, and has given the audience a more active role in information production and circulation. ? the policy and regulatory framework for digital media is still being defined, the media regulatory framework itself is functional.
  • 5. Social indicators ? Population (number of inhabitants): 43.56 million (2009) Number of households: 11.85 million (2009). ? (figure 1) Rural¨Curban breakdown (% of total population), 2005 - Urban, 74 - Rural, 26. ? (figure 2)Ethnic composition (% of total population), estimated 2011 Ameridian , 1 - Mixed Black¨CAmerindian, 3- black,4 ¨C mulatto, 14 ¨C white, 20 - mestizo, 58 . ? (figure 3) Religious composition (% of total population), estimated 2011 ¨C other 10 ¨C roman catholic, 90.
  • 6. Linguistic composition ? Spanish is the o?cial language of Colombia. However, 62 indigenous languages and two Creole languages are also recognized by the Political Constitution as o?cial in the territories where they are spoken.
  • 8. Media Consumption: The Digital Factor Digital Take-up Equipment According to the National Statistics Department. 2009 internet rural areas 0.8 percent urban areas 16.2 percent of households. PC : 2 % rural households, in comparison with 25.7 percent of urban households.
  • 10. Platforms ? the number of payTV: 842,000 subscribers in 2000 to 3.7 million in 2011. 2009: rural areas (dowm) 338,910 subscribers (11.2 percent of total households) . ? Social strafiti : where 5 and 6 represent the upper , free-to-air TV has a penetration of 67.7 percent in level one and 8.4 percent in level six, while pay-TV has 21.7 percent penetration in level one and 91.6 percent in level 6.
  • 11. the television system the television system in Colombia has a total of 764 operators divided . Pay-TV is divided into 54 cable subscription-based operators, two satellite subscriptionbased operators, and 647 community operators.
  • 12. Platform for the main TV reception and digital take-up in Colombia, 2005¨C2010
  • 13. Media Preferences Main Shifts in News Consumption ? 2005: increase in internet use by 21 percentage . ? 2010: internet consumption reached fourth place for the ?rst time, displacing the printed press. ? Television is still by far the most popular medium in the country in terms of consumption.
  • 14. Media consumption (% of the population), 2005¨C2010
  • 15. ? They most visited Colombian website is Eltiempo.com, belonging to the largest. ? News Providers Leading Sources of News : newspapers, televison, newspapers and radio. ? Relevant newspapers: El Tiempo Q¡¯hubo El colombiano ADN El espacio El espectador
  • 16. Magazine 2009¨C2010 Tv novelas Cromos Soho Vanidades Coomeva Revista semana Caras National geographic spanish 15 minutos Tu
  • 17. Most visited news websites 1 ElTiempo.com 4,500,000 2 CanalRCNmsn.com 2,400,000 3 ElEspectador.com 2,200,000 4 CaracolTV.com 1,500,000 5 Semana.com 1,200,000 6 ElColombiano.com 1,100,000 7 Caracol.com.co 1,000,000 8 ElPais.com.co 840,000 9 ElHeraldo.co 680,000 10 Vanguardia.com 570,000
  • 18. Radio ? 1 Caracol ? 2 RCN ? 3 Olimpica ? Stations radio: Caracol radio basica, la mega, oxigeno AM /FM , ol¨ªmpica est¨¦reo, Tropicana, los 40 principales, radio 1, W radio, RCN radio b¨¢sica y rumba est¨¦reo.
  • 19. Television ?RCN ?Caracol ?City tv ?Canal Uno ?Se?al colombia ?Teleantioquia ?Canal capital ?Telecaribe ?Telepacifico