Over 12 years experience in translating customers needs in to creative, strategic and innovative concepts for brands like Albert Heijn, Sara Lee, Nivea, Philips, KLM and Aegon.
Currently working as Experience Director I am responsible for the strategy and user experience behind our products and services, while overseeing brand, marketing, innovation and data insights of our clients.
Previously worked as Product Director developing IceMobile's main products Bright Stamps and Bright Shopper. Bright Stamps is currently being implemented with many clients, and was being awarded with the best Mobile Loyalty Program at the Loyalty Awards '14.
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