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Coupons
Whats the big deal?
The Numbers

97% use coupons at supermarket

7% savings on grocery bill

The typical family saves between
$5.20 and $9.60 per week using
coupons

20 minutes/week clipping
and organizing their
coupons save up to $1,000/
year
What are Coupons?
Types
  Manufacturer
  Store

Purpose/Marketing Strategy
  boost sales
  new product introduction (rebates)
  bait new customers
  customer appreciation / brand loyalty
Supply Chain Value:
 Manufacturer Coupon Lifecycle



                 4


                 3


   1                       2
Coupon Sources
Sunday Newspaper Inserts
                                               Magazines

    North County Times                        Manufacturer

    Press-Enterprise                               E-mail / Direct mail list

 One .50 Sunday paper x 52 weeks = $26/year        Love Letters
Internet
                                               Circulars
       Coupons.com
                                               Products
       SmartSource.com

       RedPlum.com                                 Peelies

       FACEBOOK                                    Boxes

Store
                                                    Winetags
       Blinkies
                                               Free Samples
       Tearpads

       Catalinas
Store Coupons
vs. Manufacturer
IMPORTANT NOTE:
NOT MANU. COUPONS
IMPORTANT NOTE:
NOT STORE COUPONS
Coupons, Strategies
     & Rules
Level 1:
                Sale + Coupon
  Circular



Check Coupons




  SAVINGS!
Level 2:
       Stacking Coupons
Store & Manufacturer




                       +




                       =1.29 each
Level 2:
     Stacking Coupons
Store & Manufacturer




          +             =.49 each

                        75% savings!
Level 3:
               Bulk Deals
Savings WYB # products



                 +



                         Use 3 of these coupons!
                 = .37 each!
                 88% savings! *STOCKUP!*
Level 3:
                   Bulk Deals
 Savings WYB # products



                         +


    .75 each wyb
10 participating items        Use 5 of these coupons!

                             = .25 each!
                             80% savings! *STOCKUP!*
Level 4:
                 BOGOs
Buy One Get Ones!



                     +


                           Use 2 of these coupons!

                         = .67 each!
                         73% savings!
Level 5:
              Rebates


                         +




= +$5 MoneyMaker!
110% savings!
Level 6:
               Catalinas
Magic Grocery Store Coupon Machine
Level 6:
                               Catalinas
                                   Buy 2 ($2.59 ea)
                                       = $5.18


                                                         2

          Kikkoman
    Buy (2), Get $1 OYNO
Buy (3) or more, Get $2 OYNO

                                                Use 2 of these!
                                                   = $1.18



                          = .09 each!
Level 6:
                Catalinas
Rite Aid: +Up Rewards           CVS: Extra Care Bucks



                 .::NEW POLICY::.
                    +Up Rewards
                        can be loaded to
                        card OR printed

                    +Ups printed
                        cannot be used
                        until 6pm the
                        next day
Rite Aid:
          +Up Rewards


                   Use 1 of these
                     & pay $1

 Buy 1
= $3.00                  Get this!
                     = FREE + $1 MM
                   *STOCKUP* (Limit 2)
Rite Aid:
                 +Up Rewards



  Crest Rinse:                Use 1 of these
$4.99 & $4 +Up                & pay $4.99
    Limit 2
                    $4   $4


                                    Get these!
                                = FREE + $4.01 MM
CVS:
            Extra Care Bucks




 Venus Razor:    $5
$6.99 & $5 ECB
    Limit 1                            Use 1 of these
                           Get this!    & pay $2.99
                      = FREE + $2.01 MM
Level 8:
        Dividing Transactions
2+ separate transactions in same
shopping trip at store
    Drop Total Bill
    Less $$
    Prevents loss of printed catalinas /
     rewards

    Prevents missing expiration of
     catalinas

    Coupons that state limits per
     transaction
Level 8:
        Dividing Transactions
2+ separate transactions in same
shopping trip at store
    Drop Total Bill
    Less $$
    Prevents loss of printed catalinas /
     rewards

    Prevents missing expiration of
     catalinas

    Coupons that state limits per
     transaction
Level 7:
                            Doublers
Stores Double All
Coupons
  Rare in So. Cal

Albertsons Double the
Value circular inserts
  Double up to $1
        .25 coupon = .50

        $1 coupon = $2

        $1.50 coupon = $2.50

        $2.00 coupon = $3.00
And we put it all
  together...
Purchase 10 participating products & save $5.00


General Mills Cheerios $1.49
$0.60/1  Cheerios, Honey Nut  (boxtops4education.com)
Final Price: $.39                                           Transaction 1
Betty Crocker, Motts or Ocean Spray Fruit Snacks $1.49油           (3) 7-Ups - $3.99
Use $0.75/2 Fruit by the Foot
Final Price: $.61 each, when you buy 2
                                                                  (1) Snapple - $2.00
                                                           Pay $6.99 Receive $5.00 Catalina
Old El Paso Hard Taco Shells $2.49油
油$0.50/1  Old El Paso Product
 Final Price: $.75 each wyb 2

Nature Valley Granola Bars or Thins $2.99
油$0.60/2  Nature Valley Granola Bars
                                                              Transaction 2
 Final Price: $1.99 each, when you buy 2                           (4) Cheerios - $1.56
                                                           (2) Betty Crockers Fruities - $1.22
      $5 Catalina wyb 4 participating products
                                                             (2) Old El Paso Shells - $1.49
 7-Up, A&W or Sunkist Soft Drinks, 2 L $1.33, must buy 3        (2) Nature Valley - $3.98
 Final Price: $0.08 each, when you buy 3                             Use $5 Catalina
                                                                        Pay $3.25
 Snapple Tea or Fruit Drinks, 64 oz $2.00
 Final Price: $0.75
Some extra advice!
Note value amounts &
      sizes stated

    Pay attention to
    expiration dates


Never leave coupons at
        home!


Clean out binder at least
     once a month
Stockpiling vs. Hoarding


Coupon does not have to
   be ONLY the item
       pictured.


   Know your stores
    coupon policies


Remember ethics while
    couponing.
Change your way of thinking:
               - Coupons are $$
          - Eliminate brand loyalty
- If you can do something to save money...
                    DO IT.

   Subscribe to couponing blogs:
 Fabulously Frugal, Coupon Pro, Krazy
     Coupon Lady & So Cal Saver
Dont burn yourself out!

Pick only 1-3 stores to shop at

 Use only 1 or 2 days of the
      week to coupon

Only run to a store (like Rite
 Aid) 1 or 2 times a week

 Do not drive 20 minutes to
 save $2 on a single product

  Do not chase down every
        single deal!
Balance family, work, couponing, you-time
            & HAVE FUN! :)

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Couponing course

  • 2. The Numbers 97% use coupons at supermarket 7% savings on grocery bill The typical family saves between $5.20 and $9.60 per week using coupons 20 minutes/week clipping and organizing their coupons save up to $1,000/ year
  • 3. What are Coupons? Types Manufacturer Store Purpose/Marketing Strategy boost sales new product introduction (rebates) bait new customers customer appreciation / brand loyalty
  • 4. Supply Chain Value: Manufacturer Coupon Lifecycle 4 3 1 2
  • 5. Coupon Sources Sunday Newspaper Inserts Magazines North County Times Manufacturer Press-Enterprise E-mail / Direct mail list One .50 Sunday paper x 52 weeks = $26/year Love Letters Internet Circulars Coupons.com Products SmartSource.com RedPlum.com Peelies FACEBOOK Boxes Store Winetags Blinkies Free Samples Tearpads Catalinas
  • 10. Level 1: Sale + Coupon Circular Check Coupons SAVINGS!
  • 11. Level 2: Stacking Coupons Store & Manufacturer + =1.29 each
  • 12. Level 2: Stacking Coupons Store & Manufacturer + =.49 each 75% savings!
  • 13. Level 3: Bulk Deals Savings WYB # products + Use 3 of these coupons! = .37 each! 88% savings! *STOCKUP!*
  • 14. Level 3: Bulk Deals Savings WYB # products + .75 each wyb 10 participating items Use 5 of these coupons! = .25 each! 80% savings! *STOCKUP!*
  • 15. Level 4: BOGOs Buy One Get Ones! + Use 2 of these coupons! = .67 each! 73% savings!
  • 16. Level 5: Rebates + = +$5 MoneyMaker! 110% savings!
  • 17. Level 6: Catalinas Magic Grocery Store Coupon Machine
  • 18. Level 6: Catalinas Buy 2 ($2.59 ea) = $5.18 2 Kikkoman Buy (2), Get $1 OYNO Buy (3) or more, Get $2 OYNO Use 2 of these! = $1.18 = .09 each!
  • 19. Level 6: Catalinas Rite Aid: +Up Rewards CVS: Extra Care Bucks .::NEW POLICY::. +Up Rewards can be loaded to card OR printed +Ups printed cannot be used until 6pm the next day
  • 20. Rite Aid: +Up Rewards Use 1 of these & pay $1 Buy 1 = $3.00 Get this! = FREE + $1 MM *STOCKUP* (Limit 2)
  • 21. Rite Aid: +Up Rewards Crest Rinse: Use 1 of these $4.99 & $4 +Up & pay $4.99 Limit 2 $4 $4 Get these! = FREE + $4.01 MM
  • 22. CVS: Extra Care Bucks Venus Razor: $5 $6.99 & $5 ECB Limit 1 Use 1 of these Get this! & pay $2.99 = FREE + $2.01 MM
  • 23. Level 8: Dividing Transactions 2+ separate transactions in same shopping trip at store Drop Total Bill Less $$ Prevents loss of printed catalinas / rewards Prevents missing expiration of catalinas Coupons that state limits per transaction
  • 24. Level 8: Dividing Transactions 2+ separate transactions in same shopping trip at store Drop Total Bill Less $$ Prevents loss of printed catalinas / rewards Prevents missing expiration of catalinas Coupons that state limits per transaction
  • 25. Level 7: Doublers Stores Double All Coupons Rare in So. Cal Albertsons Double the Value circular inserts Double up to $1 .25 coupon = .50 $1 coupon = $2 $1.50 coupon = $2.50 $2.00 coupon = $3.00
  • 26. And we put it all together...
  • 27. Purchase 10 participating products & save $5.00 General Mills Cheerios $1.49 $0.60/1 Cheerios, Honey Nut (boxtops4education.com) Final Price: $.39 Transaction 1 Betty Crocker, Motts or Ocean Spray Fruit Snacks $1.49油 (3) 7-Ups - $3.99 Use $0.75/2 Fruit by the Foot Final Price: $.61 each, when you buy 2 (1) Snapple - $2.00 Pay $6.99 Receive $5.00 Catalina Old El Paso Hard Taco Shells $2.49油 油$0.50/1 Old El Paso Product Final Price: $.75 each wyb 2 Nature Valley Granola Bars or Thins $2.99 油$0.60/2 Nature Valley Granola Bars Transaction 2 Final Price: $1.99 each, when you buy 2 (4) Cheerios - $1.56 (2) Betty Crockers Fruities - $1.22 $5 Catalina wyb 4 participating products (2) Old El Paso Shells - $1.49 7-Up, A&W or Sunkist Soft Drinks, 2 L $1.33, must buy 3 (2) Nature Valley - $3.98 Final Price: $0.08 each, when you buy 3 Use $5 Catalina Pay $3.25 Snapple Tea or Fruit Drinks, 64 oz $2.00 Final Price: $0.75
  • 29. Note value amounts & sizes stated Pay attention to expiration dates Never leave coupons at home! Clean out binder at least once a month
  • 30. Stockpiling vs. Hoarding Coupon does not have to be ONLY the item pictured. Know your stores coupon policies Remember ethics while couponing.
  • 31. Change your way of thinking: - Coupons are $$ - Eliminate brand loyalty - If you can do something to save money... DO IT. Subscribe to couponing blogs: Fabulously Frugal, Coupon Pro, Krazy Coupon Lady & So Cal Saver
  • 32. Dont burn yourself out! Pick only 1-3 stores to shop at Use only 1 or 2 days of the week to coupon Only run to a store (like Rite Aid) 1 or 2 times a week Do not drive 20 minutes to save $2 on a single product Do not chase down every single deal!
  • 33. Balance family, work, couponing, you-time & HAVE FUN! :)

Editor's Notes