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Greater Minneapolis-St. Paul Area United States

EVP, Head of Retail and Experiential Strategy

Advertising / Marketing / PR

- Getting to a deep understanding of what motivates consumers / shoppers to purchase. - Analyzing data, whether from primary, secondary and third party research to find insights that inspire behavior changing ideas. - Purchase decision journey mapping; understanding points of influence and their role in a media / channel plan. - A shopper marketing expert focused on shopper marketing best practice through on-going workshops and training sessions. - A diverse background with client and agency experience in various roles in sales, brand marketing, experiential and promotional marketing, retail marketing and merchandising.