- Getting to a deep understanding of what motivates consumers / shoppers to purchase.
- Analyzing data, whether from primary, secondary and third party research to find insights that inspire behavior changing ideas.
- Purchase decision journey mapping; understanding points of influence and their role in a media / channel plan.
- A shopper marketing expert focused on shopper marketing best practice through on-going workshops and training sessions.
- A diverse background with client and agency experience in various roles in sales, brand marketing, experiential and promotional marketing, retail marketing and merchandising.
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
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