Marketing Strategist/ECD specializing in strategic planning, positioning and concept development for retail/shopper, consumer, business-to-business, trade and co-marketing promotions for consumer packaged goods and services companies.
Specialties:
Shopper marketing, retail marketing, creative concept, integration, activation - Connecting the dots and building relationships between the brand and the consumer to make it stronger by inspiring differentiated creative ideas.
Leading and inspiring development of results-driven sell-in strategies for Consumer Package Goods clients that drive sales at retail while building brand equity.