Hi. I am the principal consultant at Ubiquity Consulting - South Africa's first social business intelligence consultancy. We focus on the second wave of social media - data and intelligence. More than 40% of all external company will be generated via social communications. If your company isn't investing in capacity to better understand what's going on..good luck with that.
So what is social intelligence - in a nutshell it's the process of harvesting data across all social media platforms - not the kind your social media team looks at, but through a data mining process that makes sense of highly unstructured data created by people who have infinite ways of expressing themselves.
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