Tampa/St. Petersburg, Florida Area, FL United States
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About
-Design, develop, and manage PPC campaigns; including campaign structure, keyword research, keyword management, keyword bidding, ad copy writing and testing, and any other core capability required to maximize results, drive volume, and hit Cost Per Acquisition targets
-Ensure that the team has scalable processes, tools, and teams for best in class: keyword generation, keyword management, keyword bidding, copy testing, landing page testing, and any other core capability needed to maximize results against key performance indicators
-Work closely with the Analysts to continue to develop and refine reporting and analysis that meets the Paid Search team鈥檚 needs in tracking and evaluating ...
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