Personal Information
Organization / Workplace
Noida Area, India India
Occupation
Assistant Professor at RGIPT
Website
About
Kavita Srivastava is an assistant professor of marketing in Department of Management Studies Noida, Rajiv Gandhi Institute of Petroleum Technology India. She obtained her PhD in consumer behaviour from Indian Institute of Technology Kanpur. Her research interest areas include consumer behaviour,
brand management, neuro-marketing, green marketing and services marketing. She has many research publications in International journals and books and conference proceedings to her credit.
Contact Details
