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I have the experience and tools to help brands of all sizes easily find their true center, so they can create and manage more authentic, intuitive and relevant content (and, it's all content).
Throughout my career, I've been fortunate to help a diverse group of brands find their center, to help expand current offerings and identify, position and launch new products:
Campbell's (V8 Soup, V8 Fusion, V8 Splash, and a Pace Salsa sub-line), Procter & Gamble (Febreze, Crisco cooking sprays and seasoned oils, Olean); Mattel (new items for: Hot Wheels, Tyco, Barbie, etc); Dole (frozen products); Hitachi (TVs, ba...
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