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Class monday feb7 the message

Karen Darmon
Karen Darmon

1. The document outlines the structure and content of a class on identifying the core message or theme of a blog. 2. It discusses identifying the audience and their needs, determining the objective, and distilling content down to a single key idea or takeaway point that can be communicated simply. 3. The class will also cover applying these communication principles to blog posts by setting criteria for content and focusing each piece around a central message.

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Class 1 Instructor: Karen Darmon kdarmon@free.fr
Class monday feb7 the message
1. Review of HW and Class Structure 2.To Identify the Message What Do We Mean? How Do You Identify It? Characteristics And Criteria? Testing The Waters Your 6 Word Sentences 3. To Apply It To The Blog What Will The Core Theme Of The Blog Be? What Are The Criteria For The Articles Posted? Content- Length; Pictures; Links;
Opening- Blog updates Blogmasters present their work/updates/issues Editors give a one minute review of their article The goal is to get people to click on their article after the class. First class 6 word stories Class lecture Exercise Eventually class presentations
The Blog- Maxence, Solene and Mathilde to discuss Also, am I catching an attitude?What is the purpose of the blog?
Communication is not what is SAID
Class monday feb7 the message
And the mission is ENGINEERING THE LINK
Class monday feb7 the message
BE SIMPLE!
Class monday feb7 the message
A successful defense lawyer says, If you argue 10 points, even if each is a good point, when they get back to the jury room they wont remember anything
The Secret Of Advertising Strategy: Have One Unique Selling Point That Positions You In A Clear, Identifiable Niche The Same Holds True In Communication- Every Piece Should Have Core Message
WHAT IS THE SINGLE ONE IDEA THAT YOU WANT SOMEONE TO TAKE AWAY? STRIP AN IDEA DOWN TO ITS SINGLE MOST CRITICAL ELEMENT- IN A WORD, OR 6
Rudyard Kipling, from "The Elephant's Child" in Just So Stories I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.
Karen Darmon kdarmon@free.fr Who Is the audience WHAT What do I need to say and, Why- How: My objective What medium should I use? Karen Darmon kdarmon@free.fr
A nalsysis--Who is the audience is it varied; the same people U nderstanding--What is it they know? What is it they need to know? D emographics--What is their age, gender, education, social background, ethnic background, etc. I nterest--Why is the audience there? What are they looking/listening for? E nvironment--What can distract the audience? Where will I stand? Can they see and hear me? N eeds--What does the audience need? What are my needs? C ustomized--What specific need(s) should I address? E xpectations--What should I expect to accomplish? What do they expect from me?
WHAT IS MY OBJECTIVEWHY AM I TRYING TO: GENERATE INTEREST, CREATE A FOLLOWING, SHOW MY KNOWLEDGE AND IMPRESS OTHERS, GET A GOOD GRADE?
What do I need to say in order to be heard by the audience, and most importantly, how?
WHAT IS THE ONE TAKE AWAY POINT THAT YOU WANT THE AUDIENCE TO GET COULD BE - AN IMPRESSION - AN IDEA
1. Identify what you want to say the core message 2. Determine the best way to communicate it.
THINKING FEELING BEHAVIOR Cognitive Affective Pre-existing Logic; Stimulates behavior to considers Emotion act in a pre-existing certain way knowledge and beliefs
Class monday feb7 the message
From a magical place: the earth
From a magical place: the earth
Challenge; Inform; Conversation Blogs often include feedback comments by which readers can challenge or enhance the information provided. It also enables conversation which further enriches understanding. This interaction easily becomes conversation out of which further meaning is developed.
Karen Darmon kdarmon@free.fr Who do we want the audience to be? WHAT The CORE idea Why- To express_________? WHAT IS THE ONE THING I WANT TO SAY Karen Darmon kdarmon@free.fr
Should assignments include images? Links? Scheduling of deadlines Getting reach/coverage/readers Discussionsthe look?
For a message to be retransmitted to others, it must first be trusted Reliability -gives reliably sound information will be trusted more. Semantic similarity i-similarity of meaning and consequent similarity in personality.

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Class monday feb7 the message

  • 1. Class 1 Instructor: Karen Darmon kdarmon@free.fr
  • 3. 1. Review of HW and Class Structure 2.To Identify the Message What Do We Mean? How Do You Identify It? Characteristics And Criteria? Testing The Waters Your 6 Word Sentences 3. To Apply It To The Blog What Will The Core Theme Of The Blog Be? What Are The Criteria For The Articles Posted? Content- Length; Pictures; Links;
  • 4. Opening- Blog updates Blogmasters present their work/updates/issues Editors give a one minute review of their article The goal is to get people to click on their article after the class. First class 6 word stories Class lecture Exercise Eventually class presentations
  • 5. The Blog- Maxence, Solene and Mathilde to discuss Also, am I catching an attitude?What is the purpose of the blog?
  • 6. Communication is not what is SAID
  • 8. And the mission is ENGINEERING THE LINK
  • 12. A successful defense lawyer says, If you argue 10 points, even if each is a good point, when they get back to the jury room they wont remember anything
  • 13. The Secret Of Advertising Strategy: Have One Unique Selling Point That Positions You In A Clear, Identifiable Niche The Same Holds True In Communication- Every Piece Should Have Core Message
  • 14. WHAT IS THE SINGLE ONE IDEA THAT YOU WANT SOMEONE TO TAKE AWAY? STRIP AN IDEA DOWN TO ITS SINGLE MOST CRITICAL ELEMENT- IN A WORD, OR 6
  • 15. Rudyard Kipling, from "The Elephant's Child" in Just So Stories I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.
  • 16. Karen Darmon kdarmon@free.fr Who Is the audience WHAT What do I need to say and, Why- How: My objective What medium should I use? Karen Darmon kdarmon@free.fr
  • 17. A nalsysis--Who is the audience is it varied; the same people U nderstanding--What is it they know? What is it they need to know? D emographics--What is their age, gender, education, social background, ethnic background, etc. I nterest--Why is the audience there? What are they looking/listening for? E nvironment--What can distract the audience? Where will I stand? Can they see and hear me? N eeds--What does the audience need? What are my needs? C ustomized--What specific need(s) should I address? E xpectations--What should I expect to accomplish? What do they expect from me?
  • 18. WHAT IS MY OBJECTIVEWHY AM I TRYING TO: GENERATE INTEREST, CREATE A FOLLOWING, SHOW MY KNOWLEDGE AND IMPRESS OTHERS, GET A GOOD GRADE?
  • 19. What do I need to say in order to be heard by the audience, and most importantly, how?
  • 20. WHAT IS THE ONE TAKE AWAY POINT THAT YOU WANT THE AUDIENCE TO GET COULD BE - AN IMPRESSION - AN IDEA
  • 21. 1. Identify what you want to say the core message 2. Determine the best way to communicate it.
  • 22. THINKING FEELING BEHAVIOR Cognitive Affective Pre-existing Logic; Stimulates behavior to considers Emotion act in a pre-existing certain way knowledge and beliefs
  • 24. From a magical place: the earth
  • 25. From a magical place: the earth
  • 26. Challenge; Inform; Conversation Blogs often include feedback comments by which readers can challenge or enhance the information provided. It also enables conversation which further enriches understanding. This interaction easily becomes conversation out of which further meaning is developed.
  • 27. Karen Darmon kdarmon@free.fr Who do we want the audience to be? WHAT The CORE idea Why- To express_________? WHAT IS THE ONE THING I WANT TO SAY Karen Darmon kdarmon@free.fr
  • 28. Should assignments include images? Links? Scheduling of deadlines Getting reach/coverage/readers Discussionsthe look?
  • 29. For a message to be retransmitted to others, it must first be trusted Reliability -gives reliably sound information will be trusted more. Semantic similarity i-similarity of meaning and consequent similarity in personality.