Marketing practitioner with nearly 15 years of experience, mostly within an agency setting.
I'm an account manager turned digital performance specialist, with a particular emphasis on:
鈥� Developing website conversion strategies for integrated campaigns
鈥� Establishing key performance indicators for benchmarking and/or tracking campaign performance
鈥� Uncovering insights from website data that lead to campaign optimizations
My focus is higher education marketing, having worked with a dozen colleges and universities, including Boston University, Bryant University, Cornell University, Johnson & Wales University, Providence College, Roger Williams University, and Salem State University, to
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