Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Chief Marketing Officer at Popper Asia
Industry
Advertising / Marketing / PR
Website
About
CMO, Brand Strategy & Creative Director with a 15 year career in Brand Development, Marketing, Design & Wayfinding.
Experience in brand strategy development, account management, international design, marketing campaigns for clients - from Fortune 500 companies to local SME start-ups, in both B2C and B2B industries.
Expertise in implementing a holistic branding process, from brand audit, research, gap analysis & positioning, brand architecture/blueprint/guidelines, creative direction, identity & packaging systems, design conceptualisation, online/print marketing activation and project management.
Key Accomplishments:
Delivered branding solutions, marketing plans/campaigns that:
• Del...
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