Kelvin Emmanuel Ng - Brandfolio
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The document provides details about the branding and design experience and credentials of Kelvin SG. Over the past decade, Kelvin has worked with various government agencies, global corporations, and local SMEs across different industries to enhance their brand equity through strategic branding and marketing. Some of the notable projects mentioned include work done for Watabe Wedding, F&N, Fleet/Summer's Eve, Soyato, Vivian Regina, HSBC, Eveready, National Institute of Education, and The Star Pitch. Kelvin has received several awards for his work and agencies.
Kelvin Emmanuel Ng - Brandfolio
- 3. Truth That Sells That has been my working philosophy. Customers are becoming more savvy, less forgiving to brands that are not truthful about what they can deliver, those that arent true to their brand promise. With the advent of digital connecAvity, disgruntled customers can quickly become badvocates that can destroy a brands equity with a couple of in?uenAal posts. At the same Ame, the environment has reached a point of hyper-compeAAon where brands need to truly di?erenAate to thrive in their market, supported by aGenAon- geHng creaAve. For over a decade, I have been successfully helping clients to process their truth into powerful branding that sells. Private & Confidential
- 5. In a customers mind, the brand equals the companys reputation, that is, the experience & value they expect to get In a Nutshell Private & Confidential
- 6. Branding & design enables businesses to deliver distinctive experiences, bringing them to life through all internal & external touch-points In a Nutshell Private & Confidential
- 7. Branding for Success As a result, Branding will allow you to: ?? Clarify a posiAoning that is di?erenAated from compeAtors ?? De?ne the relaAonship between brands and sub-brands, targeAng them to speci?c segments ?? Develop messaging that persuasively communicates the brands bene?ts and proposiAons ?? Create an experience of the brand that nurtures loyalty and commands a premium Private & Confidential
- 15. 1. Brand Research 2. Brand Audit 3. Gap & Opportunity Analysis 5. Brand Architecture 4. Brand Platform 6. Brand Expression 7. Brand Activation & Training 8. Brand Consulting & Measurement Tools: Focus Groups, Surveys, Desk Research Visual audit of relevant Brand Touch-points: ??Logos ??Collateral ??Website ??Uniforms ??Vehicles ??Stores, Offices etc. Insight: Perceptions, Attitudes, Associations Audience: Staff, Public, Government Agencies Identify gaps between desired and existing positioning and perceptions, attitudes, associations with regards to: ??Operations ??Products & Services ??Relationships ??Brand Equity SWOT and competitor benchmarking ?? Vision & Mission ?? Brand Values ?? Brand Personality ?? Brand Attributes ?? Brand Positioning ?? Hierarchy/relationship between brands ?? Naming convention & visual relationship Develop Visual Branding System & Touch-points: Corporate Branding ??Logos , Stationery Consumer Branding ??Packaging, A&P Environment Branding ??Signage , Retail Digital Branding ??Web, Social Media ?? Brand Training ?? Media Relations ?? Marketing Communications Counsel, Editorial Services ?? Event Management ?? Speaking Opportunities KPI & ROI: ?? Perceptions, Attitudes, Associations ?? Media value, Frequency & Reach Overview of Work Experience Set KPI and ROI Framework Establish Brand DNA TM Develop Brand Charisma TM Administer Brand Nurture TM In a Nutshell Private & Confidential
- 16. In a Nutshell I recognise that every company is at a di?erent point in their business and branding journey. I believe in idenAfying the unique challenges facing each organisaAon, looking to nurture it by recommending opAmal branding iniAaAves that considers both their resources as well as ambiAon. Nurturing Brands of All Sizes Private & Confidential Launch growth maturity decline
- 20. For just over a decade now, I am proud to have been accomplishing my mission of Nurturing Brands of all Sizes Following are a few examples of projects I have had the privilege to work on Selected Creden9als Private & Confidential
- 30. Gondola dressing Wobbler Headerboard Standee Shelf Talker Pallet dressing Private & Confidential F&N