Metrics and social media roi
Download as PPTX, PDF0 likes263 views
The document discusses the importance of metrics and measurement in social media. It notes that employers, government agencies, and consumers now demand data in various reports. It also states that the days of having no data are over as social media provides metrics like followers, comments, likes, tweets, and more that can be tracked using tools like Google Analytics, Hootsuite, and Facebook Insights. The document advocates for a practical approach to measuring social media return on investment.
1 of 8
Download to read offline
Recommended
Workplace Wellness Goes Digital: Digital Health Technology Means Better Engag...
Workplace Wellness Goes Digital: Digital Health Technology Means Better Engag...Validic
油
Historically, some of challenges for corporate wellness programs have been relying on participant's manual tracking and predominantly self reported data. This data may not be entirely accurate or truthful. Additional challenges for these programs include retaining and engaging participants to generate positive health outcomes and behavior change.
Sleep. Diet. Physical Activity. Even Stress. Today, there are digital health devices and applications to track and monitor all of these critical components of a healthy lifestyle. Technology can now provide a holistic view of a patient's health, nutrition and physical activity. And, solutions like Validic are providing a frictionless data exchange that makes it significantly easier for employer groups and wellness companies to consume this participant information and put it to meaningful use.
Integrating digital health data enables employer groups and wellness companies to focus on building robust technology solutions for behavior change, participant engagement and health improvement. What is Social Media?
What is Social Media?kelly0587
油
Social media refers to internet-based technologies that facilitate social interaction and user-generated content like social networking sites, blogs, video sharing, and photo sharing. While social media is an important part of integrated marketing, some common myths are that it will replace other channels, is just a fad, is only for the young, provides no return, isn't suitable for all businesses, requires too much time, and is free. In reality, social media is best used alongside other marketing channels as part of an overall strategy.Social media marketing fundamentals
Social media marketing fundamentalskelly0587
油
This document outlines rules for effective social media marketing, including using platforms as intended, not spamming, assuming limited interest, having a personality, providing context, delivering value, transparency, focusing on topics not oneself, and following netiquette. It discusses the difference between interruption and permission marketing and notes there is no single authoritative guide for social media conduct.Social Media Plan
Social Media Plankelly0587
油
The document outlines the key components of an effective social media plan, including preplanning research. It discusses why creating a plan is important for keeping activities organized, defining goals and objectives, clarifying responsibilities, and addressing budget and strategy. The plan should include an executive summary, purpose, situational analysis of the company and competitors, market segmentation, goals and objectives, strategies for each network, an implementation timeline, and budget. The situational analysis involves analyzing the company's goals, mission, strengths and weaknesses as well as the competitors' market position, digital footprint, and strengths and weaknesses. The market segmentation section discusses identifying characteristics within target customer segments.The social media plan pt2
The social media plan pt2kelly0587
油
The document outlines the key components of a social media plan, including the 4 P's framework adapted for social media, goals versus objectives, strategies for different social media platforms, action steps for implementation, financial statements, and a conclusion section. The 4 P's for social media are place, participation, purpose, and promotion. Goals are broad statements while objectives are measurable and attainable. Strategies define the approach, metric, and objective for each social media network or community. Action steps clarify who does what and when for implementation. Financial statements detail the budget. The conclusion suggests next steps and potential amendments.Osc creative development jan 2012 pnca
Osc creative development jan 2012 pncaDanielle Olson
油
Our class developed the space concept for the OSC action center. This was the final presentation that Weiden & Kennedy put together based on our design input.Blogs
Blogskelly0587
油
The document provides tips for analyzing and critiquing blogs, including:
1) It instructs the reader to choose 3 blogs from the Top 100 on technorati.com, spend 20 minutes analyzing components of articles on each blog, and record insights about the hallmarks of a great blog.
2) It suggests using a handout on "The Components of an Article" to help identify strong traits of blogs and articles, such as compelling subject matter, writing style, and content.
3) The document also discusses what makes corporate blogging successful according to Evans: transparency, willingness to listen, articulating operations and marketing, and willingness to act. But great content is also important.Marketing you!
Marketing you!kelly0587
油
This document provides guidance on marketing yourself as a personal brand in the 21st century. It outlines six steps to streamline your personal brand: 1) assess your online brand status, 2) identify your strengths and weaknesses, 3) identify your target market, 4) define your goals and objectives, 5) create a budget, and 6) network. It emphasizes being consistent, honest, and easy to find online to effectively showcase your professional affiliations and tell your story.Netiquette and Collective Intelligence
Netiquette and Collective Intelligencekelly0587
油
The document discusses how words and actions online can affect brands, noting the importance of following etiquette and guidelines for social media interactions known as "netiquette". It also explores how crowdsourcing and collective intelligence on social media platforms can be leveraged by companies but also presents potential risks if not managed properly. Examples are provided of both successful social media engagements and missteps by brands to demonstrate the impact of online conversations on reputation.
B2B vs B2C in Social Media
B2B vs B2C in Social Mediakelly0587
油
This document discusses differences between B2B and B2C social media marketing. For B2B, personal relationships are more important than brand relationships. While the focus is still on delivering value, broadcasting messages broadly is often ineffective for B2B as it risks not addressing the right audience or competing with time constraints. Some effective B2B social media tools can deliver targeted value when used properly.Social dynamics today
Social dynamics todaykelly0587
油
This document discusses social bookmarking and networking sites like Delicious and Facebook. It contrasts social graphs that show superficial connections versus life graphs that show meaningful relationships. Several laws of communication networks are presented, including Sarnoff's Law, Metcalfe's Law, and Reed's Law, which describe how the value of networks increases with the number of users. The document also discusses participation inequality online where a small number of users create most of the content. It introduces some social media analysis tools like Klout and TrendsMap and distinguishes between goals and objectives, noting that objectives should be specific, measurable and attainable.An Overview and Classification of Approaches to Information Extraction in Wir...
An Overview and Classification of Approaches to Information Extraction in Wir...M H
油
Recent advances in wireless communication have made it possible to develop low-cost, and low power Wireless Sensor Networks (WSN). The WSN can be used for several application areas (e.g., habitat monitoring, forest fire detection, and health care). WSN Information Extraction (IE) techniques can be classified into four categories depending on the factors that drive data acquisition: event-driven, time-driven, query-based, and hybrid. This paper presents a survey of the state-of-the-art IE techniques in WSNs. The benefits and shortcomings of different IE approaches are presented as motivation for future work into automatic hybridisation and adaptation of IE mechanisms.Super bowl social networks
Super bowl social networkskelly0587
油
The document summarizes key details from Super Bowl XLVI, including:
1) The longest commercial was a Chrysler ad at 2 minutes. Coke had more commercials than Pepsi. Budweiser was the first commercial after kickoff.
2) The commercial with the most YouTube views was either an Audi or Chrysler ad. Audi's "#solongvampires" ad received the most Twitter buzz.
3) The top social media mentions during the game were the Giants' final drive, Madonna's halftime show, and the top ads were H&M, Chrysler, The Voice, Doritos, and Pepsi.
Week 2 Presentation
Week 2 Presentationkelly0587
油
Social media refers to online technologies that enable social interaction on the internet. While some believe social media cannot be measured and will replace other marketing channels, it is actually just one part of an integrated marketing strategy. Effective digital marketing involves understanding keywords, search engine optimization, and how to leverage various online tools and platforms as part of a comprehensive approach.Customer care and social media monitoring
Customer care and social media monitoringkelly0587
油
The document discusses the importance of customer care over simple customer service. It notes that customer care encompasses many factors like price, cleanliness, employee courtesy, and convenience. To ensure good customer care, the document recommends monitoring customer ratings, reviews, recommendations, needs and brand mentions on social media. It suggests tracking sentiment and identifying potentially negative communications early. Finally, it states that no single tool can manage all aspects of customer care and lists some tools that can help.Mengenai dakwah TPA/TPQ
Mengenai dakwah TPA/TPQ惘 悋惘悋惺
油
SEMOGA DAPAT BERMANFAAT BAGI SEMUA SAUDARA2KU SESAMA AKTIVIS DAKWAH TPQ...
SALAM PERJUANGANYamamoto new scalp acupuncture
Yamamoto new scalp acupunctureJesus Villegas
油
Yamamoto New Scalp Acupuncture (YNSA) is a scalp acupuncture technique developed by Dr. Toshikatsu Yamamoto in the 1960s. It projects the entire body onto specific points on the scalp. The document discusses the development and principles of YNSA, including the use of abdominal and neck diagnosis to identify treatment points. Studies using fMRI and PET-CT scanning have shown that YNSA can increase cortical activation in motor areas and activate nociceptive and motor centers in patients with chronic pain. YNSA has been shown to be an effective treatment for conditions like stroke and musculoskeletal pain.
Social ROI report
Social ROI reportJames Woodworth
油
The Social Media ROI Cookbook:
Six Ingredients Top Brands Use to Measure
the Revenue Impact of Social MediaThe Social Media ROI Cookbook
The Social Media ROI CookbookScott Valentine, MBA, CSPO
油
Today, customers move constantly between the online and offline worlds, using a range of devices
such as smartphones and tablets that didnt exist a few short years ago. Thousands of
applications and dozens of social media platforms collect and transmit an unprecedented amount of
structured and unstructured data1, and API changes are a fact of life. The volatility of social data and
the pace of change mean that tried-and-true measurement methods are no longer enough. Social
data is different. The old rules dont apply.The roi of_social_marketing
The roi of_social_marketingArnoldbangkok Naja
油
1. A balanced social marketing scorecard considers metrics across four perspectives - financial, digital, brand, and risk management - to fully capture the value of social media programs. This avoids an overly narrow focus on direct financial metrics like ROI.
2. The financial perspective measures impacts on metrics like sales, costs, and customer spending. The brand perspective surveys consumers on brand attributes. The digital perspective analyzes owned and earned social assets. The risk management perspective estimates how social media reduces costs of potential issues.
3. Marketers should define objectives and select metrics for each perspective, and use the scorecard to align measurement, build consensus, and avoid short-term thinking that damages long-term brand health. A balanced approachUsing Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceOur Social Times
油
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.Social media metrics
Social media metricspriya303
油
This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establishing a measurement process. Key points include how social media usage has surpassed traditional media in some cases, examples of effective social media campaigns, and a five-step model for social media measurement.Social media metrics
Social media metricspriya303
油
This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establish goals and metrics for social media measurement.Starting with Social Media Analytics
Starting with Social Media AnalyticsSocialbakers
油
This document discusses social media analytics and how to measure success on social media platforms. It explains that social analytics uses tools to analyze social listening, management, advertising and provide metrics to optimize marketing strategies and meet business goals. Key performance indicators and metrics are discussed for platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn. Competitive analysis and benchmarking are also presented as important ways to understand performance in context of the industry. The overall vision is to become the standard for measuring and optimizing social media marketing.Metrics & Analytics
Metrics & AnalyticsCamberNoren
油
Metrics & Analytics helps companies measure and assess the performance of social media initiatives in relation to business objectives. Key metrics include conversations, brand mentions, engagement, memberships, activity ratios, and loyalty. Effective metrics & analytics require monitoring multiple social platforms and using various analytic tools to track metrics like sentiment, influence, competitors, and engagement over time. Currently no single tool can measure all aspects of social media, so most businesses use multiple tools to capture, analyze, and interpret social media data.Socialroi altimiter group
Socialroi altimiter groupTimothy Hooker
油
This document summarizes six approaches that organizations use to measure the revenue impact of social media:
1. Anecdotal evidence - Specific examples where social media directly influenced a sale.
2. Correlation - Comparing social media metrics like likes to revenue to determine if a relationship exists.
3. Multivariate testing - Comparing groups exposed to different social media content to see what drives results.
4. Links and tagging - Embedding codes in social media links and content to track conversions.
5. Integrated platforms - Apps and tools that integrate social media analytics to provide insight.
6. Direct commerce - Selling directly through social media platforms using features like Facebook commerce.
While[Report] The Social Media ROI Cookbook, by Susan Etlinger![[Report] The Social Media ROI Cookbook, by Susan Etlinger](https://cdn.slidesharecdn.com/ss_thumbnails/socialroi-120723190657-phpapp02-thumbnail.jpg?width=560&fit=bounds)
[Report] The Social Media ROI Cookbook, by Susan EtlingerAltimeter, a Prophet Company
油
Today, customers move constantly between the online and offline worlds, using a range of devices such as smartphones and tablets that didnt exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.More Related Content
Viewers also liked (12)
Netiquette and Collective Intelligence
Netiquette and Collective Intelligencekelly0587
油
The document discusses how words and actions online can affect brands, noting the importance of following etiquette and guidelines for social media interactions known as "netiquette". It also explores how crowdsourcing and collective intelligence on social media platforms can be leveraged by companies but also presents potential risks if not managed properly. Examples are provided of both successful social media engagements and missteps by brands to demonstrate the impact of online conversations on reputation.B2B vs B2C in Social Media
B2B vs B2C in Social Mediakelly0587
油
This document discusses differences between B2B and B2C social media marketing. For B2B, personal relationships are more important than brand relationships. While the focus is still on delivering value, broadcasting messages broadly is often ineffective for B2B as it risks not addressing the right audience or competing with time constraints. Some effective B2B social media tools can deliver targeted value when used properly.Social dynamics today
Social dynamics todaykelly0587
油
This document discusses social bookmarking and networking sites like Delicious and Facebook. It contrasts social graphs that show superficial connections versus life graphs that show meaningful relationships. Several laws of communication networks are presented, including Sarnoff's Law, Metcalfe's Law, and Reed's Law, which describe how the value of networks increases with the number of users. The document also discusses participation inequality online where a small number of users create most of the content. It introduces some social media analysis tools like Klout and TrendsMap and distinguishes between goals and objectives, noting that objectives should be specific, measurable and attainable.An Overview and Classification of Approaches to Information Extraction in Wir...
An Overview and Classification of Approaches to Information Extraction in Wir...M H
油
Recent advances in wireless communication have made it possible to develop low-cost, and low power Wireless Sensor Networks (WSN). The WSN can be used for several application areas (e.g., habitat monitoring, forest fire detection, and health care). WSN Information Extraction (IE) techniques can be classified into four categories depending on the factors that drive data acquisition: event-driven, time-driven, query-based, and hybrid. This paper presents a survey of the state-of-the-art IE techniques in WSNs. The benefits and shortcomings of different IE approaches are presented as motivation for future work into automatic hybridisation and adaptation of IE mechanisms.Super bowl social networks
Super bowl social networkskelly0587
油
The document summarizes key details from Super Bowl XLVI, including:
1) The longest commercial was a Chrysler ad at 2 minutes. Coke had more commercials than Pepsi. Budweiser was the first commercial after kickoff.
2) The commercial with the most YouTube views was either an Audi or Chrysler ad. Audi's "#solongvampires" ad received the most Twitter buzz.
3) The top social media mentions during the game were the Giants' final drive, Madonna's halftime show, and the top ads were H&M, Chrysler, The Voice, Doritos, and Pepsi.Week 2 Presentation
Week 2 Presentationkelly0587
油
Social media refers to online technologies that enable social interaction on the internet. While some believe social media cannot be measured and will replace other marketing channels, it is actually just one part of an integrated marketing strategy. Effective digital marketing involves understanding keywords, search engine optimization, and how to leverage various online tools and platforms as part of a comprehensive approach.Customer care and social media monitoring
Customer care and social media monitoringkelly0587
油
The document discusses the importance of customer care over simple customer service. It notes that customer care encompasses many factors like price, cleanliness, employee courtesy, and convenience. To ensure good customer care, the document recommends monitoring customer ratings, reviews, recommendations, needs and brand mentions on social media. It suggests tracking sentiment and identifying potentially negative communications early. Finally, it states that no single tool can manage all aspects of customer care and lists some tools that can help.Mengenai dakwah TPA/TPQ
Mengenai dakwah TPA/TPQ惘 悋惘悋惺
油
SEMOGA DAPAT BERMANFAAT BAGI SEMUA SAUDARA2KU SESAMA AKTIVIS DAKWAH TPQ...
SALAM PERJUANGANYamamoto new scalp acupuncture
Yamamoto new scalp acupunctureJesus Villegas
油
Yamamoto New Scalp Acupuncture (YNSA) is a scalp acupuncture technique developed by Dr. Toshikatsu Yamamoto in the 1960s. It projects the entire body onto specific points on the scalp. The document discusses the development and principles of YNSA, including the use of abdominal and neck diagnosis to identify treatment points. Studies using fMRI and PET-CT scanning have shown that YNSA can increase cortical activation in motor areas and activate nociceptive and motor centers in patients with chronic pain. YNSA has been shown to be an effective treatment for conditions like stroke and musculoskeletal pain.Similar to Metrics and social media roi (20)
Social ROI report
Social ROI reportJames Woodworth
油
The Social Media ROI Cookbook:
Six Ingredients Top Brands Use to Measure
the Revenue Impact of Social MediaThe Social Media ROI Cookbook
The Social Media ROI CookbookScott Valentine, MBA, CSPO
油
Today, customers move constantly between the online and offline worlds, using a range of devices
such as smartphones and tablets that didnt exist a few short years ago. Thousands of
applications and dozens of social media platforms collect and transmit an unprecedented amount of
structured and unstructured data1, and API changes are a fact of life. The volatility of social data and
the pace of change mean that tried-and-true measurement methods are no longer enough. Social
data is different. The old rules dont apply.The roi of_social_marketing
The roi of_social_marketingArnoldbangkok Naja
油
1. A balanced social marketing scorecard considers metrics across four perspectives - financial, digital, brand, and risk management - to fully capture the value of social media programs. This avoids an overly narrow focus on direct financial metrics like ROI.
2. The financial perspective measures impacts on metrics like sales, costs, and customer spending. The brand perspective surveys consumers on brand attributes. The digital perspective analyzes owned and earned social assets. The risk management perspective estimates how social media reduces costs of potential issues.
3. Marketers should define objectives and select metrics for each perspective, and use the scorecard to align measurement, build consensus, and avoid short-term thinking that damages long-term brand health. A balanced approachUsing Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceOur Social Times
油
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.Social media metrics
Social media metricspriya303
油
This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establishing a measurement process. Key points include how social media usage has surpassed traditional media in some cases, examples of effective social media campaigns, and a five-step model for social media measurement.Social media metrics
Social media metricspriya303
油
This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establish goals and metrics for social media measurement.Starting with Social Media Analytics
Starting with Social Media AnalyticsSocialbakers
油
This document discusses social media analytics and how to measure success on social media platforms. It explains that social analytics uses tools to analyze social listening, management, advertising and provide metrics to optimize marketing strategies and meet business goals. Key performance indicators and metrics are discussed for platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn. Competitive analysis and benchmarking are also presented as important ways to understand performance in context of the industry. The overall vision is to become the standard for measuring and optimizing social media marketing.Metrics & Analytics
Metrics & AnalyticsCamberNoren
油
Metrics & Analytics helps companies measure and assess the performance of social media initiatives in relation to business objectives. Key metrics include conversations, brand mentions, engagement, memberships, activity ratios, and loyalty. Effective metrics & analytics require monitoring multiple social platforms and using various analytic tools to track metrics like sentiment, influence, competitors, and engagement over time. Currently no single tool can measure all aspects of social media, so most businesses use multiple tools to capture, analyze, and interpret social media data.Socialroi altimiter group
Socialroi altimiter groupTimothy Hooker
油
This document summarizes six approaches that organizations use to measure the revenue impact of social media:
1. Anecdotal evidence - Specific examples where social media directly influenced a sale.
2. Correlation - Comparing social media metrics like likes to revenue to determine if a relationship exists.
3. Multivariate testing - Comparing groups exposed to different social media content to see what drives results.
4. Links and tagging - Embedding codes in social media links and content to track conversions.
5. Integrated platforms - Apps and tools that integrate social media analytics to provide insight.
6. Direct commerce - Selling directly through social media platforms using features like Facebook commerce.
While[Report] The Social Media ROI Cookbook, by Susan Etlinger
[Report] The Social Media ROI Cookbook, by Susan EtlingerAltimeter, a Prophet Company
油
Today, customers move constantly between the online and offline worlds, using a range of devices such as smartphones and tablets that didnt exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.The Social Media Roi Cookbook
The Social Media Roi CookbookSocial You, S.L.
油
This document discusses the challenges that organizations face in measuring the revenue impact of their social media activities. It notes that while social media is now ubiquitous, most organizations still lack a comprehensive strategy for measuring its business value. Specifically, it cites the proliferation of social media accounts, difficulties tying social metrics to outcomes, barriers like unreliable data and inconsistent approaches, and the unique complexities of social data. The document aims to identify the most effective approaches or "recipes" that leading companies use to quantify social media's contribution to revenue.Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
油
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a must-have for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: How Top Marketers at Mid-Size Companies Engage on Twitter to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.Big Data & The Role Analytics Can Play In Our Organizations
Big Data & The Role Analytics Can Play In Our OrganizationsAgile Technologies
油
The document discusses big data and data mining tools. It provides an agenda for a session that will explore big data tools and demonstrate their use in identifying patterns and predicting risks. The session aims to show how these analytics can help organizations identify areas of elevated risk and help plan mitigation strategies. A live demo is presented analyzing patterns in Facebook likes to predict attributes about users. The document concludes that big data tools are now widely available and can provide organizations a competitive advantage through predictive analytics.Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementNick Westergaard
油
This document discusses how to improve social media marketing programs through effective monitoring and measurement. It emphasizes that monitoring user mentions and engagement is important for reputation management, and that measurement is key but difficult because social outcomes are hard to tie to business metrics. It provides examples of metrics like increased check-ins, sales and share of voice that can demonstrate the impact of social media. Finally, it suggests that future areas of focus will include more advanced social customer relationship management and influence marketing.ARF Webinar: The Changing Face Of Research
ARF Webinar: The Changing Face Of ResearchLeonard Murphy
油
How is the research industry adapting to new tools, techniques, and players and what impact is that having on how we view ourselves?
The results of the most recent GreenBook Research Industry Trends study will show how the industry is changing. Get a comprehensive overview of the changes in the marketplace, to arm you with information on what is happening and what it means for the industry as a whole in the future. Altimeter social roi report
Altimeter social roi reportOgilvy CommonHealth Worldwide
油
This document discusses challenges that organizations face in measuring the revenue impact of social media. It notes that while social media is now ubiquitous, most organizations still lack a holistic strategy for measuring its effects. It identifies six key approaches for measurement, including top-down approaches that link social actions to overall business metrics, and bottom-up approaches that track individual actions. The document also provides case studies of three companies that demonstrate different measurement strategies. It argues that there is no single best approach and organizations must determine the right mix of measures based on their specific business and goals.Altimeter Social ROI Report
Altimeter Social ROI ReportGoodbuzz Inc.
油
Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies.The Social Media ROI Cookbook
The Social Media ROI CookbookSmomedia.ru
油
This document discusses challenges that organizations face in measuring the revenue impact of social media. It notes that while social media is now ubiquitous, most organizations lack a holistic strategy for measuring its effects. It identifies several barriers that organizations encounter, such as the proliferation of social media accounts, inability to tie social activities to business outcomes, lack of analytics expertise, unreliable data, and inconsistent approaches. The document introduces six approaches organizations can use to measure social media's revenue impact and provides case studies of companies that have implemented measurement strategies. It argues that as social media continues to evolve, new measurement approaches will be needed to provide businesses with better insights.Engage 2013 - What to Measure in Social
Engage 2013 - What to Measure in SocialWebtrends
油
The document summarizes a presentation given by Susan Etlinger of Altimeter Group and Merlyn Gordon of Webtrends on measuring social media for business value. They discuss how social metrics need to align with and support business objectives rather than just being counts of activities. They also cover trends like using a mix of top-down and bottom-up approaches, integrating social data with other systems, and ensuring measurement strategies match measurement objectives. The presentation aims to help organizations move beyond just counting metrics to truly measuring social media's impact on business outcomes and value.Omma metrics larry freed
Omma metrics larry freedMediaPost
油
The document discusses measuring the value of social media and its impact on business performance. It notes that traditional metrics only measure single channels, while consumers use multiple channels. It recommends quantifying social media value by measuring influence on visits and purchases across channels. The document also stresses the importance of measuring success through customer satisfaction and behaviors like return visits and recommendations, not just organization metrics. It introduces ForeSee Results, a company that applies scientific measurement of customer satisfaction across industries to provide actionable insights into performance.Recently uploaded (20)
Software Engineering and Traditional Software development models
Software Engineering and Traditional Software development modelsNitinShelake4
油
Introduction to Software, Product vs. Process, Nature of Software and Process, Software Engineering Practice, SDLC.
Process Models: Waterfall Model, V-Model, Incremental Model, Evolutionary Models, RAD models.Design Policy and Strategy in the Expansion of Global Economic Initiatives
Design Policy and Strategy in the Expansion of Global Economic InitiativesMIPLM
油
Design Policy and Strategy
in the Expansion of Global Economic InitiativesOpportunity Culture Models & ATR Legislation
Opportunity Culture Models & ATR LegislationEducationNC
油
This table from Public Impact and The Innovation Project shows how models from Public Impact, called Opportunity Culture models, align with North Carolina's Advanced Teaching Roles (ATR) legislative requirements. PLAY: Types, value and selection of play material PLAY THERAPY.pptx
PLAY: Types, value and selection of play material PLAY THERAPY.pptxPRADEEP ABOTHU
油
Play: Play is a fun and natural activity that children do on their own for enjoyment. It helps them grow and learn. Even adults can benefit from play in different ways. Play Therapy: Play therapy is a form of psychotherapy that helps children express their emotions, thoughts, and experiences through play. It is used to support their emotional and psychological well-being.Farming Based Livelihood Systems - AGRO 112
Farming Based Livelihood Systems - AGRO 112Akhil Agriculture
油
Short Notes By Akhil Agriculture YouTube Channel
Content Overview-
Status of agriculture in India and different states, income of farmers and
rural people in India. Livelihood Definition, Concept and Livelihood
Pattern in Urban and Rural Area.
Agricultural livelihood system (ALS), Meaning, Approach,
Approaches and Framework.
Definition of farming systems and farming based livelihood systems
Prevalent Farming Systems in India contributing to livelihood.
Types of traditional & modern farming systems. Components of farming system
/ farming based livelihood systems- Crops and cropping systems, Livestock,
(Dairy, Piggery, Goatry, Poultry, Duckry etc.), Horticultural crops, Agro--forestry
systems, Aqua culture Duck/Poultry cum Fish, Dairy cum Fish, Piggery cum Fish
etc., Small, medium and large enterprises including value chains and secondary
enterprises as livelihood components for farmers, Factors affecting integration
of various enterprises of farming for livelihood.
Feasibility Of Different Farming Systems For Different agro-climatic Zones,
Commercial Farming Based Livelihood Models By NABARD, ICAR And Other
Organizations Across The Country.
Risk & success factors in farming based livelihood systems, Schemes & programs
by Central & State Government, Public & Private organizations involved in
promotion of farming based livelihood opportunities.
Role of farming based livelihood enterprises in 21st Century in view of circular
economy, green economy, climate change, digitalization & changing life style.
How to Manage Your Company Budget Using Odoo 17 Accounting
How to Manage Your Company Budget Using Odoo 17 AccountingCeline George
油
Effective budget management is vital for a company's success. Odoo 17 streamlines financial management with tools for transactions, invoicing, and budgeting. Set up budgets for departments, projects, or cost centers, define goals, allocate resources, and set spending limits. Vani Magazine April 2025 - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine April 2025 - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
油
A Quarterly Magazine of Seshadripuram Educational Trust - Vani Magazine April 2025, Vol 37, Edition 3More Than Both Sides Redefining Objectivity March 2025.pdf
More Than Both Sides Redefining Objectivity March 2025.pdfLogan Aimone
油
Objectivity has been the gold standard in journalism. But whose objectivity? The traditional definition of objective must evolve beyond detached stenography and performative balance journalists must be truth tellers. Learn how increasing standards of fairness and transparency can improve credibility and trust.FINTECH AND BLOCK CHAIN IN RESHAPING THE FUTURE.pptx
FINTECH AND BLOCK CHAIN IN RESHAPING THE FUTURE.pptxSalomi Wilson
油
ROLE OF FINTECH AND BLOCK CHAIN IN RESHAPING THE FUTUREHow to Configure Tax Cloud in Odoo 17 Accounting
How to Configure Tax Cloud in Odoo 17 AccountingCeline George
油
In this slide, well discuss on how to configure Tax cloud in Odoo 17 Accounting. Tax computation can be complex, especially for businesses operating in the United States, where tax rates vary based on ZIP codes.New Widget to Record Invoice Line Description Odoo 18
New Widget to Record Invoice Line Description Odoo 18Celine George
油
As we know, Odoo launches every new version with a wide variety of changes both functional and technical so far. Likewise, in Odoo 18 also, there are a lot of new features which can fulfill the needs of the users adequately. In this slide, we are going to discuss a new feature added to Odoo 18s Invoice line description.Next Gen Project Delivery - Disrupting the Status Quo
Next Gen Project Delivery - Disrupting the Status QuoAssociation for Project Management
油
APM event hosted by the Wessex Network on 6 March.
Speakers: Martin Paver and James Garner
An evening of ground-breaking discussion on how next-generation project delivery is set to disrupt the traditional methods of project management. From risk management to PMOs, we explored the tension between refining old methods and completely reimagining them. An interactive conversation with the audience.
We explored why sticking to outdated practices can hinder progress and how embracing new technologies like AI and advanced data analytics can revolutionise the field. We challenged the conventional wisdom that has dominated project management for decades and highlight the pitfalls of resisting change. This session provided insights into how adopting innovative approaches can lead to more efficient, adaptive, and successful project outcomes. Whether you are a seasoned project manager or new to the field, this event should have provoked thought and inspired you to rethink your strategies. Plus, we showed you a path to futureproof your career.
Don't miss this opportunity to be at the forefront of the project management revolution with some of the leading minds on the subject.
We delved into 2 recent open source books on Next Generation PMOs and Next Gen Risk Management which are successfully challenging established norms and seeding a movement. We also showcased some of the latest developments and demonstrate that we have transitioned from sci-fi to making this a reality.
Attendees gained insights into how these cutting-edge techniques can lead to more efficient, adaptive, and successful project outcomes.
Useful Link:
https://www.apm.org.uk/news/next-gen-project-delivery-disrupting-the-status-quo/ARGUMENTATIVE COMMUNICATION AND ITS CONCEPTS
ARGUMENTATIVE COMMUNICATION AND ITS CONCEPTSsanjoemiguel
油
Here is a short discussion of argumentative communication. 
Unit 2 Analysis of Financial Statements.pptx
Unit 2 Analysis of Financial Statements.pptxNileshKumbhar21
油
Meaning, Objectives and Limitations of Financial Statement Analysis. , Tools for Financial
Statement Analysis , Balance Sheet: Vertical Balance Sheet (Simple Numerical) , Comparative
Statement: Introduction, Methods and Steps for Preparation (Example of Simple Statement ) ,
Common Sized Statement: Introduction, Methods and Steps for Preparation(Example of Simple
Statement ) , Cash Flow Statement: Importance Steps for Preparation & Use (Example of
Simple Statement ) , of Accounting Ratios: Meaning, Objectives and Classification
Recent advances in Insulin therapy: A comprehensive overview
Recent advances in Insulin therapy: A comprehensive overviewDr C Vignesh
油
Recent Advances in Insulin Therapy: A Comprehensive Overview
This presentation provides an in-depth overview of insulin therapy, covering its historical evolution, structure, mechanism of action, and recent advances. The session is designed to enhance understanding of insulin's role in diabetes management and the latest innovations in its therapeutic application.
Key Highlights:
Pancreatic Anatomy & Physiology Understanding the endocrine function of the pancreas and insulin secretion mechanisms.
Insulin Structure & Mechanism of Action Exploring the biochemical structure, receptor interactions, and physiological regulation of insulin.
Diabetes Mellitus (DM) Definition, classification, diagnostic criteria, and complications associated with diabetes.
Timeline of Insulin Development A historical perspective on the discovery and evolution of insulin therapy.
Recent Advances in Insulin Therapy Discussion on novel insulin analogues (ultra-rapid, basal, and glucose-responsive insulins) and innovative insulin delivery systems (smart pens, closed-loop pumps, oral and inhaled insulins).
This presentation is useful for medical students, healthcare professionals, and researchers interested in advancements in diabetes management.
Keywords: Insulin therapy, insulin analogues, diabetes management, insulin delivery systems, diabetes mellitus, recent advances Vani Magazine April 2025 - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine April 2025 - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
油
Metrics and social media roi
- 1. Metrics and Social Media ROI Its all about measurement and accountability
- 2. Employers, government agencies and consumers are demanding data Financial reports Consumer reports Animal treatment reports Workplace condition reports Forecast reports That report you never thought youd write Accountability data is needed The Days of No Data are Done
- 3. A standard of measurement A Follower A comment A Tweet A Like A review A page view A backlink What is a metric?
- 4. Google Analytics (web pages) Hootsuite, Radian6, Trackur (assorted social tools) Bitly (link click tracking) Feedburner (RSS subscription tracking) Facebook Insights (Facebook pages) Klout, Twitalyzer, Social Mention, Sprout Social, Unilyzer Social Media Metric Tools
- 5. Dave Fleet on Metrics and Measurement
- 6. Whats the ROI of your phone? John Squire of Coremetrics Is this a fair comparison?
- 7. A practical approach to Social Media ROI and Measurement