KSU Coles: Employ LinkedIn in Your Job Search
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Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!
KSU Coles: Employ LinkedIn in Your Job Search
- 1. Breaking Into Business:Employ LinkedIn in Your Job Search+1 404 790 5005kelly.quattlebaum@globalmarcoms.comwww.globalmarcoms.comwww.facebook.com/globalmarcomswww.twitter.com/globalmarcomswww.linkedin.com/companies/global-marcomsKelly QuattlebaumPresident, Global Marcoms
- 2. About Global MarcomsA full-service marketing and communications company that supports small businesses and global corporations with:
- 3. Social Media (Monitoring, Management, Training)
- 4. Marketing
- 7. SalesWe will discuss What is LinkedIn
- 8. HR and Hiring Managers
- 9. Why you should use LinkedIn
- 10. Tips to help you get noticed
- 13. Preparing for your interviewWe will discuss What is LinkedIn
- 14. HR and Hiring Managers
- 15. Why you should use LinkedIn
- 16. Tips to help you get noticed
- 19. Preparing for your interviewAbout LinkedInLinkedIn is a business-oriented social networking site for professional networkingShare experience and RecommendationsOriginally designed ONLY to connect those you know
- 20. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
- 21. Increasing 1st level connections allows you to build an expansive networkLinkedIn Statistics120 million users in more than 200 countries
- 22. 66% of users are decision makers
- 23. Users tend to be more senior level
- 24. 16% are at the management level
- 25. 28% are director/VP level or above
- 26. Correlation between number of connections and income
- 27. Those with incomes of $200 350K were more likely to have more than 150 connections1.http://bit.ly/LIstats08
- 28. We will discuss What is LinkedIn
- 29. HR and Hiring Managers
- 30. Why you should use LinkedIn
- 31. Tips to help you get noticed
- 34. Preparing for your interviewHR and Social MediaHow are HR professionals using Social Media?
- 35. Toolbox.com/PJA survey1 revealed that:
- 36. HR pros consume Social Media content more than editorial and vendor content
- 37. CNNmoney2: active participation in social media is an important component of the HR job role
- 38. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
- 39. 35% have not hired an applicant due to questionable online content
- 40. What Social Media tools do HR pros use most?
- 41. LinkedIn (95%), Facebook (58%) and Twitter (42%)41.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011
- 42. We will discuss What is LinkedIn
- 43. HR and Hiring Managers
- 44. Why you should use LinkedIn
- 45. Tips to help you get noticed
- 48. Preparing for your interviewWhy Use LinkedIn?Showcase your experiencePowerful tool to locate prospective employersStay connected to your contactsAllows HR and hiring managers to find youSEO and SMO
- 49. SEO and SMOSearch Engine Optimization
- 50. Improves results in search engines (i.e. Google)
- 51. Allows HR and hiring managers to find you
- 53. Improves results in search engines
- 54. Increases ability to locate you or your company
- 55. Drive traffic to Web content via social mediaSEO and SMOLinkedInTwitterPlaxoAmazon Reviews
- 56. SEO Is Keyword DrivenCAUTION: Keywords should apply to youMore keywords aren't always better. Our advice would be to only include the keywords (including repeated keywords) in your Profile that best reflect your expertise and experience. If you integrate an extended list of keywords into your Profile, you are likely showing up in a high number of searches. The question you need to ask yourself, however, is whether members consider your Profile relevant to their search. If not, their behavior as a collective group may be influencing the algorithm used to rank you in search results. - LinkedInIdentify keywordsJob and project descriptions
- 57. Other applicants
- 59. Google keywords
- 60. https://adwords.google.com/select/KeywordToolExternalWe will discuss What is LinkedIn
- 61. HR and Hiring Managers
- 62. Why you should use LinkedIn
- 63. Tips to help you get noticed
- 66. Preparing for your interviewTips for Getting NoticedCreate a Public Profile
- 68. Update your status often
- 69. Get recommended
- 70. Expand your networkTips for Getting NoticedCreate a Public Profile
- 72. Update your status often
- 73. Get recommended
- 74. Expand your networkPublic Profile
- 75. Create a Public ProfilePublic profile links directly to your account
- 76. Appears in search enginesSEO and SMOLinkedIn Public ProfileLinkedIn Search
- 77. Create a Public ProfilePublic profile links directly to your account
- 78. Appears in search engines
- 79. Enables anyone to view your profileNon-LinkedIn users
- 80. Tips for Getting NoticedCreate a Public Profile
- 82. Update your status often
- 83. Get recommended
- 84. Expand your networkCustomize Your HeadlineHeadline appears in LinkedIn search
- 85. Customize to tell employers who you are, what you want
- 86. Can include email address to enable others to contact youName [at] domain [dot] comUse a public email address
- 87. Tips for Getting NoticedCreate a Public Profile
- 89. Update your status often
- 90. Get recommended
- 91. Expand your networkStatus UpdatesHelps your profile stay fresh, active
- 92. Appears on LinkedIn home page for 1st level connections
- 93. Keeps your network and users informedTips for Getting NoticedCreate a Public Profile
- 95. Update your status often
- 96. Get recommended
- 97. Expand your networkGet RecommendedImproves SEO
- 98. Appears on contacts profile and updates
- 99. Adds credibility
- 100. Gives employers insights into your strengths and valueTips for Getting NoticedCreate a Public Profile
- 102. Update your status often
- 103. Get recommended
- 104. Expand your networkExpand Your NetworkMore 1st level contacts means a better view of the LinkedIn network
- 105. More contacts means more exposure
- 106. More optionsExpand Your NetworkConnect to Colleagues Classmates and professorsChurch membersFriends and neighborsAnyone you meet while networkingOpen networkers connect to anyoneToplinked, LION, Open NetworkerEmail address in headline or profileCheck the contact settings
- 107. We will discuss What is LinkedIn
- 108. HR and Hiring Managers
- 109. Why you should use LinkedIn
- 110. Tips to help you get noticed
- 111. Networking Etiquette
- 112. Finding employers
- 113. Preparing for your interviewNetworking EtiquetteDO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networkerDO NOT use text or Twitter abbreviations or improper formatting in your invitationsDO NOT spam your network with constant email updates
- 114. Networking EtiquetteDO invite those you have met or knowDO personalize your invitation, including how you know him or herDO Like and Comment on status updates from your contacts
- 115. We will discuss What is LinkedIn
- 116. HR and Hiring Managers
- 117. Why you should use LinkedIn
- 118. Tips to help you get noticed
- 119. Networking Etiquette
- 120. Finding employers
- 121. Preparing for your interviewFinding EmployersFollow target companies on LinkedInTIP: Use insightful statistics to identify related companies (i.e. employee career path, others viewed)Connect to employees you know or who are open networkers
- 122. Advanced search allows you to identify companies by:IndustryLocationSize
- 123. We will discuss What is LinkedIn
- 124. HR and Hiring Managers
- 125. Why you should use LinkedIn
- 126. Tips to help you get noticed
- 127. Networking Etiquette
- 128. Finding employers
- 129. Preparing for your interviewInterview PreparationReview company profile
- 130. Identify hiring manager, familiarize yourself with background, interests
- 131. Caution: Dont fake it!
- 132. Connect to open neworkers within the target company
- 133. Review employee posts on discussion boardsSummaryLinkedIn is a fantastic tool for those looking for their dream job
- 134. Improves SEO, allows decision makers to find you
- 135. Adds credibility via content and recommendations
- 136. Increase awareness of you and your capabilitiesUpcoming SeminarsSocial Media TrainingLinkedIn, Facebook, Twitter, FoursquareLinkedIn: Profile EnhancementsLinkedIn: Networking & Business Development
- 137. Breaking Into Business:Employ LinkedIn in Your Job SearchQuestions?+1 404 790 5005kelly.quattlebaum@globalmarcoms.comwww.globalmarcoms.comwww.facebook.com/globalmarcomswww.twitter.com/globalmarcomswww.linkedin.com/companies/global-marcomswww.twitter.com/kquattlebaumwww.kellyquattlebaum.comwww.linkedin.com/in/kellyquattlebaumKelly QuattlebaumPresident, Global Marcoms