Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Director of Digital Analytics
Industry
Advertising / Marketing / PR
About
I am a consumer-centric, data-driven marketer, who truly believes that good marketing connects people with what they want and need - when and how they want it, creating meaningful relationships for the company and the customer.
I consult with Fortune 500 companies on optimizing their digital marketing and improving the customer experience through analytics.I believe in a holistic approach to marketing, using quantitative and qualitative data to drive actionable insights and strategy.
Specialties: Adobe Marketing Cloud
Adobe Insight Certified Expert Analyst
Adobe Test and Target Certified
Trained in Omniture SiteCatalyst, Google Analytics, Google Adwords, Radian6 and SPSS
Excel Junkie
Contact Details
Users being followed by Kelsey Adele Horine