So lomo
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SoLoMo is a marketing strategy that combines social media, location services, and mobile devices. It uses information from a user's social media and location via their mobile device to provide localized search results and connect consumers to nearby businesses. The strategy allows businesses to micro-target consumers and provides consumers with information tailored to their location and preferences. While it offers personalized search results and convenience, concerns remain about how personal data shared via SoLoMo may not be securely protected.
So lomo
- 2. Introduction SoLoMo is primarily used in Marketing as a strategy to adapt to the changing technological environment -emergence of smart phones that pinpoints the users location. Page 2
- 3. How did SoLoMo Started and What does it do? - It joined the flow of emergence/ rise of popularity of smart phones in the society. - SoLoMo localizes entries to search engine results. Page 3
- 4. SoLoMo SoLoMo actually means Social The use of social media. (Facebook, Twitter, Instagram) Local The use of the current location of the user Mobile The use of smart phones or mobile devices Page 4
- 5. Introduction Business Perspective of SoLoMo. -It allows businesses to microtarget consumers wherever they may be. Consumer Perspective -It gets the information the consumer puts in and redirects them to the nearest ideal place for them according to their search. Page 5
- 6. Implications/Effects Positive effects of SoLoMo. -Its ability to localize search result that suits the preference of the consumer. -Adapts to the consumers needs/wants Page 6
- 7. Implications/Effects Negative effect of SoLoMo. - The information provided by the consumer is not secured Page 7
- 8. Trend in the next 2 years -As long as smart phones continues its rise in popularity, more and more businesses would use this marketing strategy -Consumers would always get what they need locally Page 8
- 9. Trend in the next 2 years -More and more businesses would blossom if they apply the proper approach to this strategy -It would provide convenience to both parties Page 9
- 10. Trend in the next 2 years -More and more businesses would blossom if they apply the proper approach to this strategy -It would provide convenience to both parties Page 9