The document provides instructions for setting up point-of-purchase (POP) displays and signage for promoting iPods in August 2004, including hanging a banner, attaching a shelf graphic and flip book, placing an iPod blade sign above accessories, inserting a price sign into an iPod dock, and folding and positioning a Bose price sign behind a speaker.
2. POP Execution August 2004
iPod Visual Merchandise
POP will deliver from the DEN warehouse.
All POP will arrive with the displays.
3. iPod Banner
Qty: 1
Hang banner above End Cap
Hardware included
iPod Shelf Graphic
Qty: 1
Peel and attach as shown
POP Execution August 2004
iPod Flip Book
Qty: 1
Position flip
book here
iPod Shelf Wrap
Qty: 1
Attach to front of End Cap shelf
4. POP Execution August 2004
Blade Side 1
Blade Side 2
iPod Blade
Qty: 1
Place above
Accessories 4ft.
5. POP Execution August 2004
iPod Price Sign
Qty: 1
Insert in to iPod dock
Bose Price Sign
Qty: 1
Fold and place bottom of sign
underneath Left Speaker
Sign goes behind speaker