Over 12 years鈥� experience as a CPG strategist with progressive record leading, managing and growing consumer products categories across multiple distribution channels through both traditional and digital marketing. Adept at utilizing shopper insights, syndicated data, category deep dives and gap analysis to build brands and identify new business opportunities and/or new channels of distribution.
A rich background in developing 360掳 channel-specific strategies across a multitude of product categories for retailers such as Walmart, Target, Walgreen's, CVS & specialty. Rely heavily on the importance of developing & managing key customer relationships for continued brand growth and margin p
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