Conceptualized and orchestrated marketing campaigns that effectively reinforce and build brand awareness & recall. Also conceptualized the Go to Market Strategy for various Products in the Lava Portfolio.
Demonstrated competency in conveying Lava value proposition by overseeing a wide range of channels like ATL, BTL, Digital & Brand Communication.
Derived efficiency across various initiatives being executed through ROI analysis, identified improvement areas and empowered the respective vertical heads by sharing inputs and key learning鈥檚 at regular intervals
Expertise over a wide range of areas including product and corporate marketing, building brand awareness through all media platfor...
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