I am the founder of Stori Technologies (creator of StoriCups), a startup with the simple mission to replace single-use disposable fast food and beverage packaging with "reusable disposable"​ alternatives that do not force the consumer to change their behaviour or increase their costs, but do have a massive positive impact on the planet.
I'm a firm believer that sustainability is a matter of better business design and not the outcome of forcing the consumer to change their lifestyle choices and habits.
My personal mantra is provided by Siqi Chen, "Life is short. Build something that matters".