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MealTics

Kofi Frimpong
Kofi Frimpong

MealTics is a social enterprise that aims to help fight hunger in America by connecting restaurants, customers, and organizations in need of food donations. Customers can purchase healthy meals from participating restaurants for $1-4 each, with 50 cents from each meal going to MealTics and the rest to the restaurant. The purchased meals are then donated to local soup kitchens and shelters. The platform allows customers to share their experience on social media and enter to win monthly prizes. MealTics projects serving over 50,000 users and partnering with over 30 restaurants and 30 organizations by 2012.

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MEALTICS Help Fight Hunger in America. One Meal at a time. Follow @therealko鍖 for updates.
PROBLEM Soup kitchens, 49 million Americans homeless shelters and suffer from hunger, other organizations including 16 million always need food to children. help the needy. Restaurants throw Hunger is not just a away tons of food 3rd world country every day but want to problem. People in show they are socially America need to responsible. WAKE UP. The homeless and needy are still American citizens. We can help them feel at home.
SOLUTION: MEALTICS 1. Small local restaurants partner with MealTics. 2. Restaurant 6. Soup kitchens and customers use the other organizations MealTics mobile can collect the food website and use the purchased. restaurant code. 5. After purchasing a 3. Customers can meal earn a virtual purchase healthy meals tic to win monthly to help feed the prizes. 4. Customers can hungry. share this experience on
MARKET SIZE Stat Data Number of small restaurants 160,000 Number of Americans served daily 50 million v Annual small restaurants revenue $110 Billion Number of supermarkets 36,000 Number of smartphone users 101 million Frequency of Americans at fast food Once Per Week 44% Twice 20% Three or More 14% Seven 6% Never 28%
VALUE PROPOSITION Restaurants/Supermarkets MealTic Users 1. Easy and great way to help 鍖ght hunger in 1. Market as a socially responsible business. America. Meals cost $1-$4. 2. Can have a chance to win one of our 2. Every time a MealTic user shares via monthly prizes. social media he or she markets the restaurant too. 3. Share your MealTic experience on facebook and twitter and let your friends 3. Tax deductible as well as attract know you want to end hunger in America. customers. 4. See pictures of the kids and adults you 4. Deepens brand in local communities, way helped to feed. to give back, build customer loyalty. 5.You are purchasing a meal ON THE SPOT 5. Quick and seamless process at point of to help a hungry child or adult.You see the sale. direct effect of your purchase.
USER ACQUISITION Launch Growth Maturity Sharing via social media, Kickstarter & viral campaign, word of mouth Partnering with local soup Expand to countries in PR:Viral marketing kitchens and restaurants, Europe and begin campaign, blogging, celebrity promotional materials in worldwide appeal. Online reps and PR tactics. establishments. purchases. Partnering with various Partnering with major Internet advertising, social types of vendors including: organizations such as media marketing and sports arenas, events and Feeding America. television ads. more.
BUSINESS MODEL We charge 50 cents on every purchase. Advertising fees Meals cost $1-$4. for businesses and particular organizations. Social enterprise huh? How do you make money? Sponsorships for events we host.
TEAM Princeton Grad USC Grad Hustler. Experience in founding and Coder and workaholic. Experience in working with various startups. developing companies Loktr as well as Bootstrapper that raised over Social Rescue. Also has web and $100,000 for GZpoints.com by development experience working for winning 8 business pitch numerous 鍖rms including Synergy competitions. The guy you would Network Solutions and Executive Strategy want in your foxhole. Systems. Ko鍖 Frimpong: Business Guy Rob Kumar: Tech Guy
FINANCIAL PROJECTIONS Financial Projections (millions) 15 Summary/Assumptions 50,000 Users in 2012 Yearly Revenue (millions) Over 30 partnering restaurants in 2012 11.25 Launching with cities including: NYC and DC Around 30 partnering soup kitchens/ organizations 7.5 Soup kitchens and other organizations already have volunteers who collect food. They will 3.75 easily be able to partner with us and recommend the businesses they want to partner with. 0 2012 2013 2014 MealTics will be in restaurants across the United States.
KEYS TO SUCCESS We have to touch peoples hearts. Similar to how people pay a lot of money for Toms shoes to help children in Africa, people should want to help their fellow Americans Branding in need. HEALTHY MEALS ONLY! Marketing Have to sell to Our monthly restaurants the prizes have to be incredible social cool and media engaging. People marketing, must see who publicity and they are helping how MealTics as well. Photos, will attract hosting events, customers. etc. Has to be easy for organizations to reach us, restaurants to sign up and users to download the app and share their MealTic experience via social media. Partnerships Ease

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MealTics

  • 1. MEALTICS Help Fight Hunger in America. One Meal at a time. Follow @therealko鍖 for updates.
  • 2. PROBLEM Soup kitchens, 49 million Americans homeless shelters and suffer from hunger, other organizations including 16 million always need food to children. help the needy. Restaurants throw Hunger is not just a away tons of food 3rd world country every day but want to problem. People in show they are socially America need to responsible. WAKE UP. The homeless and needy are still American citizens. We can help them feel at home.
  • 3. SOLUTION: MEALTICS 1. Small local restaurants partner with MealTics. 2. Restaurant 6. Soup kitchens and customers use the other organizations MealTics mobile can collect the food website and use the purchased. restaurant code. 5. After purchasing a 3. Customers can meal earn a virtual purchase healthy meals tic to win monthly to help feed the prizes. 4. Customers can hungry. share this experience on
  • 4. MARKET SIZE Stat Data Number of small restaurants 160,000 Number of Americans served daily 50 million v Annual small restaurants revenue $110 Billion Number of supermarkets 36,000 Number of smartphone users 101 million Frequency of Americans at fast food Once Per Week 44% Twice 20% Three or More 14% Seven 6% Never 28%
  • 5. VALUE PROPOSITION Restaurants/Supermarkets MealTic Users 1. Easy and great way to help 鍖ght hunger in 1. Market as a socially responsible business. America. Meals cost $1-$4. 2. Can have a chance to win one of our 2. Every time a MealTic user shares via monthly prizes. social media he or she markets the restaurant too. 3. Share your MealTic experience on facebook and twitter and let your friends 3. Tax deductible as well as attract know you want to end hunger in America. customers. 4. See pictures of the kids and adults you 4. Deepens brand in local communities, way helped to feed. to give back, build customer loyalty. 5.You are purchasing a meal ON THE SPOT 5. Quick and seamless process at point of to help a hungry child or adult.You see the sale. direct effect of your purchase.
  • 6. USER ACQUISITION Launch Growth Maturity Sharing via social media, Kickstarter & viral campaign, word of mouth Partnering with local soup Expand to countries in PR:Viral marketing kitchens and restaurants, Europe and begin campaign, blogging, celebrity promotional materials in worldwide appeal. Online reps and PR tactics. establishments. purchases. Partnering with various Partnering with major Internet advertising, social types of vendors including: organizations such as media marketing and sports arenas, events and Feeding America. television ads. more.
  • 7. BUSINESS MODEL We charge 50 cents on every purchase. Advertising fees Meals cost $1-$4. for businesses and particular organizations. Social enterprise huh? How do you make money? Sponsorships for events we host.
  • 8. TEAM Princeton Grad USC Grad Hustler. Experience in founding and Coder and workaholic. Experience in working with various startups. developing companies Loktr as well as Bootstrapper that raised over Social Rescue. Also has web and $100,000 for GZpoints.com by development experience working for winning 8 business pitch numerous 鍖rms including Synergy competitions. The guy you would Network Solutions and Executive Strategy want in your foxhole. Systems. Ko鍖 Frimpong: Business Guy Rob Kumar: Tech Guy
  • 9. FINANCIAL PROJECTIONS Financial Projections (millions) 15 Summary/Assumptions 50,000 Users in 2012 Yearly Revenue (millions) Over 30 partnering restaurants in 2012 11.25 Launching with cities including: NYC and DC Around 30 partnering soup kitchens/ organizations 7.5 Soup kitchens and other organizations already have volunteers who collect food. They will 3.75 easily be able to partner with us and recommend the businesses they want to partner with. 0 2012 2013 2014 MealTics will be in restaurants across the United States.
  • 10. KEYS TO SUCCESS We have to touch peoples hearts. Similar to how people pay a lot of money for Toms shoes to help children in Africa, people should want to help their fellow Americans Branding in need. HEALTHY MEALS ONLY! Marketing Have to sell to Our monthly restaurants the prizes have to be incredible social cool and media engaging. People marketing, must see who publicity and they are helping how MealTics as well. Photos, will attract hosting events, customers. etc. Has to be easy for organizations to reach us, restaurants to sign up and users to download the app and share their MealTic experience via social media. Partnerships Ease