Personal Information
Organization / Workplace
New York United States
Occupation
Client Partner
Industry
Advertising / Marketing / PR
Website
http://katherineground.comAbout
I’ve been working in digital media for over a decade and while I began my career writing and editing content about emerging technologies, I moved pretty quickly into digital marketing. I enjoy the fact that the landscape is constantly changing which presents us with new challenges and new opportunities.
Most recently I’ve been focused on designing social and digital marketing strategies, and I’ve become increasingly interested in things like content marketing, branded content and experience design as critical elements of a marketing program (e.g. AmEx OPEN Forum, Adidas’ digital storefront, Axe Anarchy: The Graphic Novel, Coca-Cola Content 2020, etc.) Marketing is not simply ad...
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