The document provides an overview of AIESEC in Ho Chi Minh City for the term 13-14. It discusses their Best oGCDP Award, outgoing exchange team details including number of members and returnees. It then summarizes their exchange growth rates from 2010-2014 and CEM review results. The rest of the document outlines their customer experience management initiatives for EPs including training seminars, LEAD activities, newsletters and quality standards. It also discusses their information management, international relations management, goals management, and innovations/initiatives including issue-based recruitment campaigns.
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AIESEC HCMC][National RnR 1314] Best oGCDP Award
1. RnR of AIESEC in Vietnam term 13-14
Best oGCDP Award
Ho Chi Minh City
2. Introduction
Out Going eXchange team 14-15
No of OGX member:26 (Including 7 SU members)
No of returnee: 11
No of returnee-to-be: 2
Ho Chi Minh City
3. IntroductionHo Chi Minh City
Term (1.7
30.6)
Result
(RE)
Growth (%)
2010-2011 27
2011-2012 38 40,74
2012-2013 63 65,79
2013-2014 65 3,17
oGCDP growth rate of AIESEC HCMC
Period 1/7 to 30/6
4. Introduction
CEM review
(1/7/2013 - 30/6/2014)
Ho Chi Minh City
Status NPS % Promoter
Matched 43 46.8%
Realize 26 39.6%
Completed 37 51.9%
All 35 46.1%
Response rate
89%
83%
81%
84%
6. Customer Experience
Management
Ho Chi Minh City
EP LEAD framework is
built to ensure Quality and
Experience of EP (Quality
standard checklist)
Key focuses
- MEC for OGX members
- Knowledge delivery
- Integration (with iGCDP and
returnee pool) http://bit.ly/1q7hd61
7. Customer Experience
Management
Ho Chi Minh City
EP BUDDY JD and EP GUIDELINE
are redefined with clear explanation and steps
http://bit.ly/1oohTD5 http://bit.ly/1xzJxT0
8. - iSOS training is put in OPS 1 followed up by newsletter and in
first meeting of EP BUDDY and EP
After getting Matched and submitting 130$, EP will inform EBM to receive the Membership Code
and Assistance Number of iSOS
- 20 MA/RE EPs already got iSOS Code and used it
Customer Experience
Management
Ho Chi Minh City
International SOS implementation
10. Customer Experience
Management
Ho Chi Minh City
Feedback score for OPS
No of EPs attend OPS: 77
Outgoing Preparation Seminar
- Conducted 1 week after EP receiving results
- What to deliver in OPS
Track 1:
Knowledge about AIESEC- GCP: Why we do what we do
Expectation Setting: Exchange Policy
Matching Process, EP BUDDY introduction and IR working
flow
NPS Training & iSOS Training
Finance Policy
Returneess sharing
Track 2:
CV and Cover Letter Training
How to develop LEADERSHIP with GCP
GCP interview training
iGCDP Internss sharing
12. Customer Experience
Management
Ho Chi Minh City
Feedback score for CPS
No of EPs attend OPS: 68
Cultural Preparation Seminar
- Conducted 1-2 weeks after OPS
- What to deliver in CPS
Team work
Project organizing and Project management: Expectation from
Host LC
Culture shock discussion
Exchange tips
Vietnam ambassador
Motivation activities: EPs sharing and EP BUDDYs sharing
13. Customer Experience
Management
Ho Chi Minh City
LEADs activities for EPs
Regional LEAD DAY
Make yourself ready for exchange
which aims to
- Make EPs feel AIESEC atmosphere and values
of GCP
- Make a closer connection between EPs and
AIESEC, and among EPs
- Review EPs what they need to prepare before
their internship to set smart and suitable goals
14. Customer Experience
Management
Ho Chi Minh City
LEADs activities for EPs
CULTURE DAY
Integrate with Global Passport
project
which aims to:
- engage EPs into a real event of iGCDP
to help them understand what they will
do in their internship with AIESEC
- support EPs to be well-prepared for
cultural activities (Vietnam
ambassador) when going exchange
15. Customer Experience
Management
Ho Chi Minh City
NEWSLETTER
Newsletter subteam is
formed to ensure every 2-
week- newsletters to EPs
Content flow
http://bit.ly/1m7FEB4
16. Customer Experience
Management
Ho Chi Minh City
Quality Standards Check list made and followed 1
EP Buddy JD defined and implemented 1
iSOS Service is implemented and used for all Eps 1
Insurance or Visa Partnership done or used 2
All cases addressed and closed with comments 2
OPS and CPS conducted for 90% Eps(Specify number of attendees) 2
OPS and CPS conducted (2 each before summer) 2
2 LEADs Organized 3
At least 1 Newsletter sent for each engagement phase
(4 newsletters)
3
TOTAL 17
VP OGX
EBM of
oGCDP
EBM of
SU
IRM
- Develop and manage EP BUDDY
incharge
- Responsible for Integration,
Knowledge delivery for EPs
- Set partnership and
enhance promise delivery
among stakeholders
- Contact point for MC - LC
partnership
Tracking X pipeline and
quality result
Quality
Management
Board
structure
17. Information ManagementHo Chi Minh City
All forms on podio workspace have an allotted status 0
Match 2 Realize App have 90% of Eps registered 0
IR survey App to get details from LCs 0
oGCDP Partnerships app to save all partnerships done 0
All EP Data from national Ors and OP is addressed 2
All Audits since january are filled completely on time 0
OGX Experience tracker updated 1
National OGX meeting attended(may and june) *1 1+1
TOTAL 5
19. International Relations
Management
Ho Chi Minh City
MoU for IR partnership is built up with
clear expectation, responsibilities
from both HOME LC and HOST LC http://bit.ly/TLZTc3
21. International Relations
Management
Ho Chi Minh City
All EPs needs to be updated in national search tool with
relevant details
2
EP Searchtool is updated within 48 hours of new
TNs/partnership announcement
1
Partnership Framework and codelivery checklist is made
between partnering entities
2
EP Profile generated for your LC and used 1
TOTAL 6
IR MANAGER
(CEE account manager)
IR Executive
(SEA account manager)
IR Executive
(Other countries account
manager)
IR subteam structure
22. Goals managementHo Chi Minh City
Month Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
%
achievement
Goal 0 0 0 26 0 0 0 0 0 0 75 76 112/177
Actual 5 2 0 0 0 15 5 0 0 4 43 38 63.3%
Goal 0 14 6 4 10 8 0 0 0 0 35 60 55/137
Actual 7 5 1 0 0 4 9 1 0 3 3 22 40.1%
Goal 0 10 5 5 0 7 8 4 3 0 12 60 65/111
Actual 18 15 4 0 2 1 8 6 0 2 0 9 58.5%
RAISE
MATCH
REALIZE
X pipeline and results
23. Goals managementHo Chi Minh City
MC -MC partnership LC-LC partnership
Number MA/RE 7 23
% achievement 10.8% 35.4%
Partnership utilization
24. Goals management
Ho Chi Minh City
HSU SU achievement
19 RE from HSU contribute 29.2% to
oGCDP result of AIESEC HCMC
(From 1/7/2013-30/6/2014)
25. 50% Eps matched through National Partnerships 0
80% Eps matched through National Partnerships 0
80% attendance of representatives in matching manias and power hours 2
SU and expansions achieve target promised 3
More than 70% of planned Eps realized (RE) 0
More than 90% of planned Eps realized (RE) 0
More than 70% of planned Eps Matched (MA) 0
More than 90% of planned Eps Matched (MA) 0
>80% Raise target achieved as per plans 0
2
Goals managementHo Chi Minh City
TOTAL 7
26. Innovation and Initiatives
Ho Chi Minh City
ISSUE-BASED sub product promoted in SUMMER peak recruitment
Regional oGCDP promotion DO GOOD GROW STRONG
We focus on creating
social social impact
(DO GOOD) and
developing self and
others (GROW
STRONG) by delivering
topics about Socially
responsible leaders
and The values of
socially responsible
leaders
27. Innovation and Initiatives
Ho Chi Minh City
ISSUE-BASED sub product promoted in SPRING recruitment
Phase 1: Step out of borders to discover yourself
We focus on career orientation
issue (biggest interest of students)
The campaign mainly about
discover ones self by taking
challenges to understand their
strengths, weaknesses, values,... to
support for their future.
28. Innovation and Initiatives
Ho Chi Minh City
ISSUE-BASED sub product promoted in SUMMER peak recruitment
Phase 2: Discover the world, Discover yourself
We focus on leadership (the core value of AIESEC)
The campaign mainly about activating leadership by stepping out of
borders and explore the world. The behaviours is global mindset and
self-leading.
30. Innovation and Initiatives
Ho Chi Minh City
Showcasing impact from Winter Peak No of RE from Winter peak: 15
No of stories collected: 12
No of EPs engage back to AIESEC: 5
Mai Th畛 Thanh Thanh - HSU student
http://on.fb.me/1jd5VPa
Nguy畛n Th畛 Tuy畉t - HCMUP student
http://on.fb.me/1xD3k3P
Read more at : https://www.facebook.com/exchange.aiesechcmc
and https://www.facebook.com/fanpage.aiesechcmc
31. Innovation and Initiatives
Ho Chi Minh City
Innovations and Initiatives with results
1. Strong synergy with supporting function
Talent Management (TM):
- Manage and develop assessor pool for oGCDP recruitment
- Run MEC for OGX members, develop TLP pool for OGX
- Build up EP development plan to ensure EPs experience http://bit.ly/1m66ZDM
- Manage IXP experience and Reintegration process
MARCOM
- Engage MARCOM member in OC IXP to run promotion campaign for AIESECers
- Showcase impact of oGCDP in off-peak promotion period
Finance
- Subsidy and invest in members development
32. Innovation and Initiatives
Ho Chi Minh City
Innovations and Initiatives with results
2. Regional promotion campaign and competition
- DO GOOD GROW STRONG
conference reached more than
300 students in Ho Chi Minh city
via 2 workshops and 1 Global
Village in 30th of March, 2014
- 50 DAYS OF SUMMER
competition attracted 28 AFs
from both HCMC LC and FTU
HCMC LC. 4 EPs Realized
33. Innovation and Initiatives
Ho Chi Minh City
Innovations and Initiatives with results
3. Integration in matching phase
62% EPs quit is because of Parents decision
Parents night aims to raise awareness among EPs
parents about AIESEC and GCP (mainly about benefits,
values and safety), our service, and showcase impact of
GCP.
34. Innovation and Initiatives
Ho Chi Minh City
Innovations and Initiatives with results
3. Integration in matching phase
50 DAYS OF SUMMER aims to help EPs
to understand Exchange values by taking
unique experience and memories during their
journey. This competition also helps EP to
adapt fast in the new environment to gain
cultural understanding and working attitude
in a new country. We wants all EPs to build
great relationship and networks with other
interns, AIESECers and local people by
taking these challenges and promote
Vietnameses culture to friends in all over the
world.
http://bit.ly/1tcrdjY
35. Issue Based Sub Product(Brand Packaging) promoted 1
90% stories generated from Winter peak 2
10 stories submitted for Showcasing Platform from LC 2
Innovative Posters and Message 2
Year Long Promotions conducted for registrations 0
Activeness on commission (Reply to mails/ Confirmations/ Sharing
stories, experiences)
5
Innovations and Initiatives with results 5
TOTAL 17
Innovation and Initiatives
Ho Chi Minh City
36. Out Going eXchange 14-15Ho Chi Minh City
Customer Experience Management 17
Information Management 5
International Relations Management 6
Goals Management 7
Innovations and Initiatives 17
TOTAL 50
37. Out Going eXchange 14-15Ho Chi Minh City
Thank you for your reading! See you at IGNITE 2014 <3