CRM has a large role to play in a successful digital marketing strategy
Simply put, CRM platforms focus on the managing and tracking of potential and existing customers. Mainly used by (though not limited to) sales and marketing teams and the other people who either deal with or manage those teams, CRM can be used in a whole different range of businesses. It is extremely beneficial for any company which holds customer relationships close to its heart and for any company where securing and retaining customers is pivotal to running a successful business.
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