Analytical, innovative, game changer, Consumer & Business oriented with 9+ years of measurable success maximizing brand equity, profitability and Sales in French FMCG markets as Baby Food & Fresh Dairy categories. Strategic & innovative view with an advanced understanding of the complete added value of consumer digital data ecosystem throughout all consumer Moments of truth theory (Zero, first, second and ultimate moment of truth) and medium (Bought, Owned & Earned Medias). Advanced experience in Technical & Marketing sides to achieve the best value proposition for consumers to drive Equity (Return On Engagement) & Business (Return On Investment). Strategic change person with a talent to...
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