Personal Information
Organization / Workplace
Houston, Texas Area United States
Occupation
Web Marketing Metrics, Reporting & Analytics
Industry
Advertising / Marketing / PR
About
Responsible for developing and implementing marketing communication metrics reporting, tracking, processes, and analysis. The insightful reports visually outline the performance of a marketing campaign such as benchmarks/forecasts, revenue trends, web landing page behavior, key performance indicators, and goals/objectives that support a company's marketing initiatives.
Responsible for maintaining the quality and integrity of the data that outputs from various systems/reports by continually analyzing the data from different data sources, looking for anomalies, review historical trends/seasonality effects, and cross checking strategy/planning changes with our agencies and Marcom managers...
Contact Details
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