Kim Garretson Real_Inno RJI Research: Connecting startup ecosystems to enterprises seeking innovation
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Member of the first class of part time non-resident research fellows at RJI. My research will focus on connecting early-stage companies with the research capabilities of the institute. I'll be bringing in both pre-VC and venture-backed innovations in all areas of digital media across all screens, plus ad tech. Will be incorporating the project under my Real/Inno work as a board member and advisor to startups.
Kim Garretson Real_Inno RJI Research: Connecting startup ecosystems to enterprises seeking innovation
- 1. Research Initiative, RJI Institute, Missouri School of Journalism Bridging startups in media & advertising to Corporate Open Innovation Initiatives
- 2. Real_Inno is the name for our yearlong research initiative at the Reynolds Journalism Institute/Missouri School of Journalism. It refers to Real Innovation & Realizing Innovation.
- 3. the problem we are addressing is the gap between startups’ disruptive innovations in media & advertising and corporations seeking outside innovation. How can corporations better discover the ‘1-in-1000’ startups best suited to advance their businesses? 1
- 4. • Media & Advertising advisor to venture-backed companies • Co-founder Ovative/Group • Strategy & Innovation executive, liaison to VC industry, Best Buy • Founder/partner of two digital agencies, now owned by Interpublic Group & Publicis • M.A. Candidate, Missouri School of Journalism • B.A. Strategic Communications, University of Wisconsin Kim Garretson fellow Hyungjin Gill (Gill) assistant
- 5. Advisor list at RealInno.com Page 5 Advisors from: WPP/VML Hanson Inc Target Best Buy Kohler New York Times Time Inc Amazon Microsoft Scripps Networks Real_Inno is building a group of Advisors: From Media, Agencies, Brands, VC firms, Other
- 6. Innovation Segments for our Research Journalism: News gathering, news production, news distribution Audiences: Building audiences, audience engagement Screens: Innovation across all screens and devices Channels: Traditional, Web, Social, Mobile, Local Revenue: All sources Business Extensions: Media Companies as Retailers, Event Promoters, other Advertising Technology Content and Content Marketing 1 2 3 4 5 6 7 8
- 7. Real_Inno research is focused on the trends & tools converging all access points to Emerging & Traditional Media Channels & Revenue Sources Traditional Media Mobile Search/Digital Media Consumer Created Media Enabling Technologies, Tools & Platforms Hardware screens and devices Social Media Strategic Communications Campaigns & Content
- 8. RESULTSRESULTS Fellowship Deliverable Corporate Advisors to Fellowship Corporations Seeking Outside Innovation from Startups Review Best Practices to advance companies to next stages Review theses for investment & deal criteria Optional: Research on acquiring investment capital and talent Incubators/ Accelerators Venture Capital Firms Real_Inno focuses its research in 3 segments of the ‘sell-side’ startup ecosystem, with equal focus on the ‘buy- side’ of corporations seeking Innovation from the outside Review methods for securing initial revenue and investments
- 9. Fellowship Deliverable: New Tools for Connecting Startups & Corporate Enterprise Customers Initial premise for our Fellowship project: Test the concepts and best practices for a potential service run by RJI. The service could be an online index and platform to bridge enterprises in media, brand marketing and advertising to startup ecosystems. Enterprise innovation leaders perhaps could post their interests in discovering and reviewing Open Innovation from outside their own R&D efforts. Startups, incubators, accelerators and VC firms could review the enterprise posts and respond in ways the enterprises request.
- 10. Real_Inno contacts Kim Garretson, fellow. GarretsonK@RJIonline.org. 612-836-8803. Hyungjin Gill (Gill), assistant, hg42c@mail.missouri.edu .