With over 25 years of working in marketing, I have had experience in the full spectrum of marketing tools, strategies and methods. However, I would have to say my expertise lies in the science of demand creation or lead generation. The evolutions in social networking, the ability to truly measure marketing programs, and the immediacy of response in online marketing provides a great variety of cost effective and results oriented marketing options for companies today. Finding that right tactical mix and implementing a reinforcing strategic plan allows companies to clearly communicate the benefits of the company and product or service to their prospects. And, of course, increase sales.
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