This case study examines Abou Shakra Restaurant and how it has succeeded in a competitive market by focusing on customer service and valuing customers in an old-fashioned way. The highlights indicate the restaurant succeeded by focusing on customer service, has plans for international expansion, and builds strong customer relationships.
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Marketing presentation For Abou Shakra
1. MARKETING CASE STUDY 2
September 22, 2014
Abou Shakra Restaurant :
Customer value the Old Fashioned way
By B031037 蟾蠏覲
B031037 蟾蠏覲
B031037 蟾蠏覲
B031037 蟾蠏覲
2. Table of CONTENTS
1. Case SUMMARY
2. Highlights of Findings
2-1. Successing in a Competitive Market
2-2. Focusing on Customer Service
2-3. International Expansion
3. Building Customer Relationship
4. Questions for Discussion