For me its always been about the customer. And to this end i have worked across customer touchpoints.
With a solid grounding in communication, across the best advertising agencies in the country, customer communication become my first love. Brands like Pepsi, BPL Mobile (that was way back then when mobile telephony was for a privileged few, and i got to work on its launch !) Rin (which was the biggest brand shift in agency history at the time, and i was part of the transitioning team) and even the infamous Real Value Vaccumizer (were any of you even born when it launched and died a slow painful death !), turned this love into an obsession !
With an MBA thrown in for good measure, and t...
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