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Mumbai Area, India India

Branding at Coca Cola

Key Responsibilities • Developing effective marketing programs (BTL ) in order to achieve brand objectives. • Developing Brand Building/Marketing Plans – Concept, Packaging, Product, Communication • Interacting with advertising & media agency on all communication requirements, with research agencies for initiating researches, etc. • Work closely with the sales team for effective activation of marketing plans and promotions. • Regular Competition Tracking for communication, trade, pricing related elements to influence brand’s ongoing marketing decisions • Development of POS & other support BTL materials for generating awareness in market • Responsible for marketing activities for general...