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Roadmap to Design Thinking  An Ideal
approach for a SaaS product
What is design thinking? And more importantly, what is it doing on an HR guys blog.
We as a generation are standing at the cusp of a huge opportunity, whereby we can
create the deepest impact on the HR fraternity by creating a cutting-edge versatile
product- a product that communicates with businesses today. And for that, we must first
have an understanding of the end consumers needs and experience, and this
knowledge and understanding must be aligned with technological solutions.
Steve Jobs, one of the most renowned design thinkers once said, Design is not just
what it looks like and feels like. Design is how it works. And Design Thinking is
nothing but keeping the user at the center and building around him, an orbit of Viability,
Feasibility and Desirability, that converge together to create a solution at a large scale;
something that remains sustainable for the next 25-30 years.
In a day and age where employees are much more aware and empowered, there is a
sense of expectation of high quality service from HR and HR Tech, just as it is from
any of the consumer brands. As the line between service and product gets continuously
diminished, the relevance of Design Thinking becomes even more pronounced.
When it comes down to the brass-tacks, there is really nothing new that Design
Thinking preaches. But as Andr辿 Gide, French Author and Nobel Prize winner, rightly
captured Everything that needs to be said has already been said. But since no one was
listening, everything must be said again.
Here are the top three insights HR Tech products can benefit and learn from Design
thinking.
 The User should always be at the fulcrum :Whether it is a full-fledged mobile App
or a single module, it should be designed keeping the users needs in mind. User
interface and navigation should be designed in such a way that most of his
requirements are met within two taps on the app. Designing around the user
community ensures that you are addressing most of the myriad requirements of
this group as a whole.
 More doesnt always mean Better: Did you know there are 1000+ features and
functionalities in Microsoft Word? Sounds strange, isnt it? We have barely
experienced a fraction of them, in spite of having worked on it for years. This is
the story of todays products. Design Thinking is not only required for features of
a module, but also for how a user would interact with it, how many clicks to
complete one transaction, how we address the ever increasing security concern
without hampering the product performance, how to keep the product ever
evolving, how we address scale and multi-geo requirements, and how easy it is
to change and modify the product with changing times.
 Create a product adaptable to evolution : As complex change management is,
people are equally bored with the same functionality and interface. Just like we
as humans evolve and take on multiple facets, new age products should also be
made evolvable to meet new requirements from time to time. For e.g. big
changes are anticipated by Enterprise application areas in the field of data
encryption and protection.
Today, when hundreds of Apps and software products are getting launched every single
day, there is only one differentiator which demarcates average products from the
exceptional ones
Understanding of the user
 Understand each user categorys role relevance and prioritize the product
features accordingly
 Constantly interact with the user and study their usage behaviour (e.g. can
historical leave pattern of last 2 years help the employee manage his time
effectively? Can it alert the L1 in advance, so that the task allocation is managed
in advance?)
 Bring these usage behaviours into the core of product engineering and keep
evolving.
Customization is fast becoming pass辿 because more and more customers are
beginning to understand the advantages of associating with a well-designed product,
which can give them a long-term sustainable solution. Design Thinking provides a
systematic way to gain this perspective.
With an increasing number of tech products adopting the design thinking approach, it
promises to be exciting times ahead for all the users!

More Related Content

Road Map To Design Thinking

  • 1. Roadmap to Design Thinking An Ideal approach for a SaaS product What is design thinking? And more importantly, what is it doing on an HR guys blog. We as a generation are standing at the cusp of a huge opportunity, whereby we can create the deepest impact on the HR fraternity by creating a cutting-edge versatile product- a product that communicates with businesses today. And for that, we must first have an understanding of the end consumers needs and experience, and this knowledge and understanding must be aligned with technological solutions. Steve Jobs, one of the most renowned design thinkers once said, Design is not just what it looks like and feels like. Design is how it works. And Design Thinking is nothing but keeping the user at the center and building around him, an orbit of Viability, Feasibility and Desirability, that converge together to create a solution at a large scale; something that remains sustainable for the next 25-30 years. In a day and age where employees are much more aware and empowered, there is a sense of expectation of high quality service from HR and HR Tech, just as it is from any of the consumer brands. As the line between service and product gets continuously diminished, the relevance of Design Thinking becomes even more pronounced. When it comes down to the brass-tacks, there is really nothing new that Design Thinking preaches. But as Andr辿 Gide, French Author and Nobel Prize winner, rightly captured Everything that needs to be said has already been said. But since no one was listening, everything must be said again. Here are the top three insights HR Tech products can benefit and learn from Design thinking. The User should always be at the fulcrum :Whether it is a full-fledged mobile App or a single module, it should be designed keeping the users needs in mind. User interface and navigation should be designed in such a way that most of his requirements are met within two taps on the app. Designing around the user community ensures that you are addressing most of the myriad requirements of this group as a whole. More doesnt always mean Better: Did you know there are 1000+ features and functionalities in Microsoft Word? Sounds strange, isnt it? We have barely experienced a fraction of them, in spite of having worked on it for years. This is the story of todays products. Design Thinking is not only required for features of a module, but also for how a user would interact with it, how many clicks to complete one transaction, how we address the ever increasing security concern without hampering the product performance, how to keep the product ever evolving, how we address scale and multi-geo requirements, and how easy it is to change and modify the product with changing times.
  • 2. Create a product adaptable to evolution : As complex change management is, people are equally bored with the same functionality and interface. Just like we as humans evolve and take on multiple facets, new age products should also be made evolvable to meet new requirements from time to time. For e.g. big changes are anticipated by Enterprise application areas in the field of data encryption and protection. Today, when hundreds of Apps and software products are getting launched every single day, there is only one differentiator which demarcates average products from the exceptional ones Understanding of the user Understand each user categorys role relevance and prioritize the product features accordingly Constantly interact with the user and study their usage behaviour (e.g. can historical leave pattern of last 2 years help the employee manage his time effectively? Can it alert the L1 in advance, so that the task allocation is managed in advance?) Bring these usage behaviours into the core of product engineering and keep evolving. Customization is fast becoming pass辿 because more and more customers are beginning to understand the advantages of associating with a well-designed product, which can give them a long-term sustainable solution. Design Thinking provides a systematic way to gain this perspective. With an increasing number of tech products adopting the design thinking approach, it promises to be exciting times ahead for all the users!