Personal Information
Organization / Workplace
Bangalore, India India
Occupation
Founder
Industry
Advertising / Marketing / PR
About
Author, editor, speaker, strategist.
I'm the editor/co-author of 'The Definitive Book of Branding' that features some of the best names in branding from across the world such as Al Ries, Adam Morgan, Kapferer, Kevin Roberts. The book is due to be available in India in August 2014 and in US/UK/Singapore in September 2014. 'The Definitive Book of Branding' has been endorsed by a variety of experts from David Aaker to professors from Harvard, London Business School, INSEAD, Darden, Tuck and professionals from Interbrand, McCann, Publicis Groupe and Mondelez.
I run a brand consultancy based on my belief that brands can be the most powerful tools for the development of mankind or its wor...
Contact Details
Tags
cause related branding
csr
cause marketing
mark batey
advertising tests
online advertising
banners
retention
loyalty programs
dm
crm
brand management
marketing communication
branding
communication strategy
advertising strategy
brand strategy
communication
advertising
co-creating brands
co-creation
nicholas ind
internal branding
living the brand
daryl travis
emotional branding
irrational
loyalty
cult brands
brand communities
community
douglas atkin
verbal identity
john simmons
stories
positioning
al ries
brand meaning
communication effectiveness
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