Business consultant and senior strategist on social and digital media. Over 10 years of experience in helping clients integrate social media in their core business to achieve their business goals. Strong analytical and strategic skills to translate organizational and brand strategies into sustainable and ROI driven social media strategies (integrating paid, owned and earned) and implementation plans.
Currently working as Strategy Director at Isobar | Social Embassy. Responsible for strategy & insights. Working for or have worked for clients such as Unilever (Central media team, Dove, Zwitsal, Robijn, Unox and others), Friesland Campina (Optimel), Ferrerro (Tic Tac, Nutella), C&A, Pernod...