際際滷

際際滷Share a Scribd company logo

Online Community Building

Martin Kloos
Martin Kloos

Successful organizations are embracing customers online through Web 2.0 strategies to build valuable relationships. This document outlines an approach to help customers maximize opportunities of Web 2.0 through workshops identifying initiatives to engage communities, increase sales or reduce costs. It highlights credentials helping clients implement strategies that have generated ideas from users and improved processes through online feedback.

1 of 5
VP: Web 2.0 value builders速 We build valuable relations online December 2008
Successful organizations benefit from Web 2.0 and embrace customers online Web 2.0 value builders速 - - Web 2.0 Corporate website less relevant Consumers orientate online Web as social platform Loyalty towards brands decreases High trust in peers and social web Social Web is growing Power is shifting towards consumers and organizations lose control over their customers Successful organizations build valuable relations with their customers online Trends
Customers see the potential but struggle with Web 2.0 Web 2.0 value builders速 - - Burning platform Customer already invests in Web 2.0, but wants to upscale. How can I maximize Web 2.0 in a Web 2.0 strategy? Im using Web 2.0. Can you help me improve? Customer is unaware of possibilities of Web 2.0. I have no idea what Web 2.0 is? Customer knows the opportunities Web 2.0 brings How can I develop and launch the right initiatives to create value? I want Web 2.0! How? Customer sees successful implementations of Web 2.0 from his competitors Can I benefit as well ? My competitors benefit from Web 2.0.
Our solution: We deliver valuable relations online through Web 2.0 Web 2.0 value builders速 - - Web 2.0 Opportunity Workshop Building valuable relations with social communities Increased sales/ decreased costs Web 2.0 strategy Business strategy alignment Think big, start small and upscale quickly Embedded in organization Consumer needs study Concept & content Design & Deliver Measure and learn 3 opportunities of Web 2.0 for their business Result
We have the experience, team and credentials to deliver valuable relations online Web 2.0 value builders速 - - National Recognition Frontpage Telegraaf eBags increased sales by 30% through user generated reviews; Salesforce reduced R&D costs by allowing users to submit 50% of new functionalities. Dell has implemented 200 user generated ideas Procter & Gamble has decreased R&D costs by 50% through open innovation KLM has implemented more than 20 proces improvements based on online client feedback Well known successes Clients & credentials We put our focus on: People - Enable both target audience as well as internal employees Content delivering quality content and activities to deliver a valuable community Processes and governance . Putting the right organization and people in place Technology - choosing the right tools and functionalities Approach On request

More Related Content

Online Community Building

  • 1. VP: Web 2.0 value builders速 We build valuable relations online December 2008
  • 2. Successful organizations benefit from Web 2.0 and embrace customers online Web 2.0 value builders速 - - Web 2.0 Corporate website less relevant Consumers orientate online Web as social platform Loyalty towards brands decreases High trust in peers and social web Social Web is growing Power is shifting towards consumers and organizations lose control over their customers Successful organizations build valuable relations with their customers online Trends
  • 3. Customers see the potential but struggle with Web 2.0 Web 2.0 value builders速 - - Burning platform Customer already invests in Web 2.0, but wants to upscale. How can I maximize Web 2.0 in a Web 2.0 strategy? Im using Web 2.0. Can you help me improve? Customer is unaware of possibilities of Web 2.0. I have no idea what Web 2.0 is? Customer knows the opportunities Web 2.0 brings How can I develop and launch the right initiatives to create value? I want Web 2.0! How? Customer sees successful implementations of Web 2.0 from his competitors Can I benefit as well ? My competitors benefit from Web 2.0.
  • 4. Our solution: We deliver valuable relations online through Web 2.0 Web 2.0 value builders速 - - Web 2.0 Opportunity Workshop Building valuable relations with social communities Increased sales/ decreased costs Web 2.0 strategy Business strategy alignment Think big, start small and upscale quickly Embedded in organization Consumer needs study Concept & content Design & Deliver Measure and learn 3 opportunities of Web 2.0 for their business Result
  • 5. We have the experience, team and credentials to deliver valuable relations online Web 2.0 value builders速 - - National Recognition Frontpage Telegraaf eBags increased sales by 30% through user generated reviews; Salesforce reduced R&D costs by allowing users to submit 50% of new functionalities. Dell has implemented 200 user generated ideas Procter & Gamble has decreased R&D costs by 50% through open innovation KLM has implemented more than 20 proces improvements based on online client feedback Well known successes Clients & credentials We put our focus on: People - Enable both target audience as well as internal employees Content delivering quality content and activities to deliver a valuable community Processes and governance . Putting the right organization and people in place Technology - choosing the right tools and functionalities Approach On request