My understanding of marketing in a sentence- Following the money, not a fancy extension or "beautiful award-winning creative", I use insights as a fuel for focused brand development based on the brand idea. Never neglecting the core, I will make brand move only if its delivering business growth 芯r getting me one step closer to achieving the brand vision.
I am a brand management addict, delivering sustainable brand growth in the simplest possible way, by developing in-depth brand analysis to identify the issues standing on the way of achieving the vision... then tackle them with focused strategies and perfection in execution.
...And Above All- I FREAKING LOVE IT!
Please feel free...
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