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Newport Beach, California United States

Advertising / Marketing / PR

Working around the globe for leading brands, Kompas Strategy is dedicated to creating meaningful products and brands for today’s consumers. Kompas Strategy provides the tools and guidance for the innovation and management of products, brands and customer experience assuring they resonate with meaning and emotion, consistently across every touch point. At the core of everything we do is a unique framework used to understand consumers, their needs and their culture. In our framework, we use consumer psychology to uncover both conscious and unconscious needs. We look deeply into culture to understand the basis of needs and how they relate to the consumer’s life, and we craft meaning