ºÝºÝߣ

advertising integrated marketing communications promotional strategy promotion marketing personal selling services imc b2b creativity public relations corporate advertising consumer behavior segmentation targeting ethics of using customer data marketing research positioning marketing research process secondary and primary data setting objectives budgeting advertising & promotion social media the internet digital media shopping packaging decisions branding specialty products'unsought products goods convenience communication publicity magazines newspapers print media media media planning media strategy promotional activities sales promotion marketing measurement advertising effectiveness marketing plan marketing strategies overview of marketing ethics tests ethics b2b marketing market entry bric countries promotional products marketing traditional support media transit advertising guerrilla marketing out-of-home advertising outdoor advertising direct-response media direct marketing direct mail catalogs broadcast media and direct marketing direct-marketing objectives direct selling e-mail home shopping direct-marketing strategies telemarketing buying situations b2b buying process organizational cultures buying center business-to-business buying roles channel factors source factors message factors global marketing product zone of tolerance service recovery service gaps model service quality dimensions intangible productivity four ps marketing principles pricing place logistics supply chain retailing multichannel marketing omnichannel marketing sales promotions sales management movie theaters yellow pages product placement support media mobile billboards aerial advertising in-store media