Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Executive Director, Experience at AvenueCX
Industry
Technology / Software / Internet
Website
About
AvenueCX.Com - Executive Director, Experience.
Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.
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content strategy
content
omnichannel
content marketing
content analytics
personalization
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personalization metrics
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contextual content
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content lifecycle
kevin nichols
omni-channel
confab
customer scenarios
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