Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Social Brand Marketing Product and Operations Lead at IBM
Industry
Telecom / Mobile
Website
https://www.about.me/keithkaplan
About
I am currently an IBMer working in New York City at IBM Studios at 51 Astor Place. I work in Corporate Marketing on the Social Brand Marketing team where I oversee many of IBM's master brand social media channel. I am also heavily involved with many programs that support IBM's enterprise social strategy, such as IBM's social marketing technologies, social brand standards program, as well as brand strategy. Before joining IBM, I worked at Mashable where I supported the Community Team in all things social, digital, and editorial strategy. I am also a graduate of Columbia University where I received my Masters of Arts focusing on Instructional Technology and Media.
All opinions are my own e.
Contact Details
Tags
millennials
millennial age
targeting millennials
millennial generation
See more
Users following Keith Kaplan