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Gami?cation




Tuesday, March 12, 13
Menuen
      ? Lidt baggrund
      ? De?nition af gami?cation
      ? Spilelementer
      ? Spildesignteknikker
      ? Sammenh?nge
      ? M?ske: Hvorfor er spil engagerende?
      ? Hvordan kan vi bruge gami?cation?




Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Gami?cation




Tuesday, March 12, 13
Gami?cation handler om
      ... at g?re kedelige ting sjove




Tuesday, March 12, 13
Tuesday, March 12, 13
Gamification handler om
      ... at g?re kedelige ting sjove
      ... at motivere og engagere




Tuesday, March 12, 13
Tuesday, March 12, 13
Gamification handler om
      ... at g?re kedelige ting sjove
      ... at motivere og engagere
      ... at skabe bedre resultater
      ... at l?re fra spil
      ... at bringe sjov ind i seri?se og professionelle
      kontekster




Tuesday, March 12, 13
Definition




Tuesday, March 12, 13
Gami?cation er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenh?nge.




Tuesday, March 12, 13
Gami?cation er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenh?nge.




Tuesday, March 12, 13
Spilelementer




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Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
POINT




Tuesday, March 12, 13
Tuesday, March 12, 13
LEAD
                             E   RBOA
                                     RD



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Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
BADGE S



Tuesday, March 12, 13
http://vimeo.com/

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Tuesday, March 12, 13
Tuesday, March 12, 13
LEV ELS/
                          VEA UER
                        NI




Tuesday, March 12, 13
Tuesday, March 12, 13
COLL
                             ECTE
                        RESO      D
                             URCE
                                  S



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Tuesday, March 12, 13
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Tuesday, March 12, 13
RESS ION
                  PROG




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Tuesday, March 12, 13
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Tuesday, March 12, 13
AVATAR


Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
VENN
                        MEDS   ER/
                            PILLE
                                  RE




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Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
SIO NE R
                        MIS




Tuesday, March 12, 13
Spilelementer
      ? Point
      ? Leaderboards
      ? Badges/achievements
      ? Levels/niveauer
      ? Collected Resources
      ? Progression
      ? Avatar
      ? Venner/medspillere
      ? Missioner



Tuesday, March 12, 13
Gami?cation er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenh?nge.




Tuesday, March 12, 13
Spildesignteknikker




Tuesday, March 12, 13
Spildesignteknikker
      Den generelle tilgang

      ? T?nk: Jeg er en spildesigner og min m?lgruppe/
        deltagere er spillere
      ? M?l: F? dem til at spille, og f? dem til at blive ved
            med at spille




Tuesday, March 12, 13
Spildesignteknikker
      De prim?re fokusomr?der for at f? det til at lykkes:

      ? The Player Journey
      ? Balance
      ? Skab et spilunivers




Tuesday, March 12, 13
The Player Journey




Tuesday, March 12, 13
Balance: Csikszentmihalyi's flow
      model




Tuesday, March 12, 13
Balance: Csikszentmihalyi's flow
      model




Tuesday, March 12, 13
Gami?cation er brugen af spilelementer og
             spildesignteknikker i ikke-spil sammenh?nge.




Tuesday, March 12, 13
Sammenh?nge




Tuesday, March 12, 13
Sammenh?nge
      ? Eksternt
      ? Internt
      ? Adf?rds?ndring




Tuesday, March 12, 13
Tuesday, March 12, 13
Hvorfor er spil
                        engagerende?




Tuesday, March 12, 13
De er sjove!




Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Tuesday, March 12, 13
Typer af ¡°sjov¡±
      ? Vinde
      ? L?se problemer
      ? Udforske
      ? Slappe af
      ? Samarbejde
      ? Blive anderkendt for sit arbejde
      ? Triumfere
      ? Samle
      ? Blive overrasket
      ? Fantasi
      ? Dele
      ? At spille en rolle
      ? At modellere og skabe
      ? Fjolle rundt
Tuesday, March 12, 13
Hvordan kan vi bruge
                       gamification?




Tuesday, March 12, 13
Hvordan kan vi bruge gamification?
      ? Kig p? dit kommunikationsprojekt og sp?rg: hvad
        hvis det var et spil?
      ? Hvordan kan kernen af projektet gami?ceres?
      ? Hvilke spilelementer kunne man integrere?
      ? Hvordan skulle det designes?
        o         Hvordan f? vi dem ombord?
             o    Hvordan udvikler spillet sig?
             o    Hvordan sikrer vi den rette balance?
             o    Hvordan f?r vi vores deltagere til at blive ved
                  med at spille?
             o    Hvorfor er det sjovt?



Tuesday, March 12, 13
Mere?
      ? Coursera.org udbyder kursus om snart




Tuesday, March 12, 13
PAUSE




Tuesday, March 12, 13

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