Kristina Hännikäinen
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Personal Information
Organization / Workplace
Helsinki Area, Finland Finland
Occupation
Director, Insight & Analytics at Aller Media Oy
Industry
Writing / Publishing
About
Curious about how people, technology and media changes. Passionate about creating customer value which drives profit.
I am head of Insight & analytics at Aller Media Oy. My key responsibility is to turn data into insight in order to drive change. I am responsible for supporting our current and new business development, provide data and insight to our sales divisions, content and digital development. I manage specialist team from research specialists to data analysts.
I am experienced business intelligence professional (customer insight, market research, data analytics) having 14 years of experience in utilizing research and analytics findings into business decisions. I have managed nume...
Contact Details
Tags
toimialat
sosiaalinen media
mediankäytön motiivit
mainonta
kuluttaminen
50+ kohderyhmä
mediatutkimus
consumer behaviour
trends.
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